Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.”

Brand Identity 97

Brand Identity Branding Budget Programs Communities 97

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. Let’s review the highlights and see how we can leverage these insights into 2023. TikTok and short-form video. Let’s review the highlights and see how we can leverage these insights into 2023. TikTok and short-form video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. How to use hashtags. To hashtag or not to hashtag?

Effectiveness 121

Effectiveness Social Media Paid Search Agency Viral Marketing 121

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. How to measure brand awareness. What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

JANUARY 5, 2021

So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds. With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos," he said. "I

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Navigating social media copyright can be like sailing in uncharted waters.

Copyright 109

Copyright Social Media Media Guidelines 109

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Practices Media Best Practices 111

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

JULY 28, 2022

Staying up-to-date on trends. Finding on-screen talent. Read on to learn how to create your own social media video production template and start boosting engagement on your social channels. Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today. Published on.

Social Media 97

Social Media Template Video Marketing Media 97

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events.

Social Media 114

Social Media Tagging Broadcasting Communities 114

Sprout Social

MARCH 8, 2023

In this article, we’re going to dive into how you can get others involved in social video, and why it matters. Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. There’s a new pressure on social media teams to not only make more videos, but to also star in them.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Sprout Social

MAY 26, 2020

In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are. Being Facebook literate on a basic level would include understanding some of the essential elements of how the platform works, including skills such as: How to create a post.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” How do they expect us to sound? How do our posts address customer pain points? What does their voice sound like?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Sprout Social

NOVEMBER 11, 2022

I had to wade through approximately 600,000 videos–all using the same sound–to get the content. So how do you manage it? Or when you’ve had a particularly rough day and might throw your phone into Lake Michigan, but the friend you’re having a drink with wants your take on whether or not a TikTok trend is real.

Social Media 95

Social Media Trends Work Management Social Marketing 95

Buffer

MARCH 23, 2023

However, no matter how you look at it, they’re both pretty successful in their own rights. In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. And then I just post random trending sounds.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. What is ecommerce?

eCommerce 91

eCommerce Trends Marketing AI Amazon 91

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Just to name a few responsibilities. sproutsocial. No thanks – kuwtkclips0.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Knowing that your job requires you to be on social platforms frequently, if not all the time, be mindful of how you’re using social both at work and at home. Grab a refreshment ??

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Sprout Social

JULY 13, 2022

You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S.

Social Media 98

Social Media Stats Webinar Metrics Media 98

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Theme: What is your post about? Remember, use what you will use.

Ad Building 65

Ad Building Tips Content Social Media 65

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. Shoppable landing pages.

Small Business Marketing 112

Small Business Marketing Trends Marketing & Strategy Marketing Strategy 112

Unbounce

OCTOBER 14, 2021

How we think about marketing is similar to those childhood memories of washing cars. Whether it’s a lack of time, resources, or skills, there’s always something holding you back from assembling those marketing campaigns you’d hoped for: eye-catching, relevant campaigns that convert your target audience. You’re sweating. Let’s be real.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one. Google changed the game.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Convert

APRIL 7, 2021

We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. But what we found especially intriguing, was how important live streaming became to consumers in such a short time. 56% of U.S. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. That’s an understandable feeling. No matter your industry, you can make waves on social media. Let’s highlight unexpected industries that are making the most of their social media presence.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. What happened? Source: ImpactPlus.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly. You need to know which channels work for your business. A chatbot is personable, unbiased, and informative.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly. As a result, marketers no longer had the luxury to build expansive campaigns. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SmartBug Media

OCTOBER 15, 2021

Google Trends. Creativity Thrives in Constraint: How Successful Brands Create Video Content. There are three key trends shaping the future of video: Streaming + CTV are on the rise. And yet again I’m feeling jazzed and pumped, and then sad to leave all at the same time. HubSpot Academy Sessions. Keyword research is fading.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Not so long ago, brands and executives were still wondering whether they should be on social media at all.

Social Media 140

Social Media Media Privacy Transparency 140