Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’re more likely to sell a solution with the right content than with aggressive sales tactics. Here’s your current B2B buyer.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. So, before pitching your product, your first step should be to establish your unique value proposition. So, before pitching your product, your first step should be to establish your unique value proposition. Take your launch seriously.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. The limit does not exist on ways content can be repurposed to keep your story alive.

Template 62

Template Resources Planning Top of Funnel 62

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Heinz Marketing

SEPTEMBER 24, 2023

One tool that can help you address your customer engagement strategy is PathFactory. You can curate content paths and experiences that align with the unique needs and interests of each account, increasing engagement and driving conversions within your most valuable prospects. It’s safe to assume it’s not for a lack of trying.

Allocation 113

Allocation Top of Funnel Account Based Marketing ABM 113

The Marketing Blender

NOVEMBER 30, 2023

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. What are your unique selling points? You’re not alone.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Getting ahead of large-scale marketing challenges is critical to ensure that quality MQLs keep flowing into your funnel.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. This goes beyond understanding content topics and the search intent behind each keyword. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. It’s important to produce content that serves the needs of your target customers throughout the buyer journey. Inadequate resources. Embrace marketing automation.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

OCTOBER 18, 2020

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Forms on your website. Salespeople saving contacts, ad hoc, to your CRM.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 116

Top of Funnel Work Management Marketing Management Marketing Automation Services 116

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Pre-Existing Assets.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing? It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

DealSignal

OCTOBER 18, 2022

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Enriched data improves your decision-making, collaboration, and tactical execution.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Inbox Insight

OCTOBER 19, 2023

Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. It will provide you with a clear understanding of these two concepts and how to effectively integrate them into your marketing strategy. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Your ICPs and buyer personas can be developed based on what you know about past or current clients.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

DealSignal

APRIL 17, 2024

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. You should analyze the statistics of your competitors’ target audiences.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. I’ll give you an example.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Sana Commerce

SEPTEMBER 15, 2023

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. This blog explores 16 actionable steps that can help you enhance sales performance.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52