Trade Press Services

APRIL 29, 2024

As such, it’s vital to conduct thorough research before joining. Become a guest, panelist, or speaker on webinars and podcasts. This makes webinars and podcasts especially valuable for sharing thought leadership. In a time when digital storytelling is thriving, podcasts and webinars can address highly specific or niche topics.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

Vision Edge Marketing

DECEMBER 13, 2022

Perhaps even a third level, such as webinars, tradeshows, etc. Rather than talking about the cost of activities and tactics, such as content writers and webinars, the conversation is about the investment the function needs to implement the activities, tactics, and programs that bring the strategies to fruition.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. How a large MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Act-On

SEPTEMBER 24, 2023

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. She has thoroughly researched solutions and is close to making a decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

6sense

OCTOBER 1, 2021

More challenging still, these buyers are anonymously, sporadically and indiscriminately conducting research and collecting perceptions to take back to the hive. They prefer the wink at the trade show booth or the telling statement in the sales call to the obfuscation of the internet. . Discover More in the Webinar.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

The Marketing Blender

DECEMBER 20, 2023

Traditionally, buyers were two-thirds through their pre-buying research before engaging with a human. Now, research suggests they are 80-85% through their decision-making process before human interaction. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications. But the positioning of each tactic varies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Biznology

OCTOBER 7, 2016

At the stage when the prospect begins researching solutions, your objective is to be among the consideration set. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. But you can get more granular. Consider which media make the most sense at each stage.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! No problem! The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. And that was speaking first, attending conferences and trade shows second, followed by paid online advertising.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Heinz Marketing

JULY 26, 2022

Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Create joint content.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Live vs.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal].

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Broadcast webinars. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. Be sure to include this in your 2020 budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. So if you’re hosting this kind of event, research well for a prevailing concern in the targeted industry so invitees will be motivated to attend. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Exo B2B

JUNE 29, 2023

Also trade shows, webinars, videos, etc. The role of marketing research in defining B2B branding Marketing research plays a crucial role in defining B2B branding. In B2B, major purchasing decisions are made using a variety of marketing communication channels and media.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Research shows that 92% of trade show attendees come to see and learn about new products or services. Drive Qualified Accounts to your Booth.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

B2B Marketing Directions

JUNE 7, 2020

This research is particularly valuable for two reasons: It captures the actual content consumption behaviors of B2B business professionals. On-demand webinars were the eighth most frequently requested type of content on the NetLine platform in 2019, but this lower ranking does not accurately reflect the value of webinars as a marketing tool.

B2B 75

B2B Content Webinar Metrics Trade Show 75

KoMarketing Associates

NOVEMBER 30, 2017

It is easy to take a “shotgun” approach to a link building campaign and start researching as many opportunities as possible. While you might cover a lot of ground with your research, you may also never get started because of the enormity of the situation. What conferences and trade shows is the organization attending?

Link Building 169

Link Building Planning SEO Ad Building 169

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142