Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. Also, using polls as qualifying questions can reduce the number of fields on web forms and create a more fluid progressive profiling strategy , and in general speed the time to qualify new prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. One of their strongest beliefs was that their prospects were very price sensitive. They firmly believe, “I know my clients well.

Research 150

Research Service Planning B2B Thought Leadership 150

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. One way you might use this data is to focus your messaging on how you can help current and prospective clients through these tough times. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Forward Observer

APRIL 12, 2024

Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. Zak explains why brains crave the extraordinary.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. After a negative experience, the majority of customers (62%) said that they told others about the incident. Modern conducted its “Digital Connections 2.0”

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 109

Differentiation Research Brand Identity Branding 109

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. B2B marketers, in particular, have already seen an abundance of success using social media, according to previous research.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content. Given this context, it makes a great deal of sense why more and more content is being requested.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Looking ahead, previous research suggests that marketers are not going to hesitate when it comes to investing in social media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. When it comes to emerging technologies, there are two types of crowds: early adopters and those who prefer to wait and see,” wrote the authors of the report. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. This step often requires conducting research and collecting data. Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. B2B Marketers Reaping the Benefits of Paid Social Media. Facebook (71%) and Twitter (61%) are also leveraged by B2B marketers.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. Instagram Usage Among B2B Marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295