Lenny's Newsletter

SEPTEMBER 5, 2023

Do any fit your ideal customer profile? Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. How to find and win your first 10 customers 1. You cannot go top-down with designers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Take claiming and optimizing a free Google My Business Profile, for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Optinmonster

FEBRUARY 23, 2022

RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic. Word of mouth referrals is a lifeline for many businesses. We’ve already talked about how word-of-mouth marketing can help your business. And usually, that’s how their most passionate customers find them.

Planning 73

Planning Best Practices Work Management Marketing Management 73

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 25, 2020

Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. Hey, sometimes small local businesses have the biggest viral marketing campaigns.). Most importantly, however, these websites also fuel word-of-mouth marketing — today’s strongest marketing strategy by far.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). We Are Social. Check it Out: Kim Garst.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

JUNE 21, 2010

An incredible viral video. They're launching a contest to encourage people to upload their video "End Love" to their profile and have friends comment on it. Ranging from a treadmill dance sequence to a marching band setup, the viral vids have been successful in driving traffic and popularizing the band's songs. Be creative.

Word of Mouth 28

Word of Mouth Viral Marketing Youtube Hubspot 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

LeadSquared

MAY 9, 2013

Social Profiles Plugin Easy Social Icon 7. However, let’s face it, as beginners, we do not have enough followers, or extraordinary content, to help us go viral. You will have to access all this data in your Analytics Profile. 1) Social is the new word of mouth , and therefore has the power to help you influence people.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

ConvertKit

SEPTEMBER 23, 2021

Part of Clouse’s strategy is landing high-profile guests. One high-profile guest each week. I’m always trying to continue to leverage listener word-of-mouth. Then Clouse crafts social media posts on Instagram, Twitter, and LinkedIn to sprinkle throughout the week. 5: Build your own word-of-mouth.

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Leverage social media.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Optinmonster

AUGUST 25, 2021

Create a Word-of-Mouth Popup. One of the best ways to do that is with a “word-of-mouth” popup. But you may be wondering, “What’s the advantage of adding a word-of-mouth popup to my site?” Referral Marketing Ideas. What’s the easiest way to make these online contests?

Word of Mouth 95

Word of Mouth Work Management Marketing Management Ideal Customer Profiles 95

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? He includes some highly compelling figures for support: " MarketingExperiments Journal investigated whether viral video content could actually produce click results. Which social media sites are the most valuable?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

PR 161

PR Social Media Paid Content Media 161

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. To help Shopify rank for some valuable keywords—such as “ecommerce replatforming”— Aaron interviewed a high-profile expert in the industry.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Single Grain

JULY 19, 2019

Twitter has 330 million users. Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. YouGov , which tracks the perception of more than 1,500 brands daily through its BrandIndex, stated that IHOP's Word-of-Mouth Score rose in the week after the announcement.

Social Media 106

Social Media Media Top of Funnel Banners 106

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. To help Shopify Plus rank for some valuable keywords, such as “ecommerce replatforming,” Aaron interviewed a high-profile expert in the industry.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Optinmonster

APRIL 27, 2020

Take photos of your product and upload it to your Google My Business Profile. LinkedIn Ads : You should only run LinkedIn ads if you don’t have a business profile for customers to look at, so here’s a tutorial on how to build the perfect LinkedIn business page. Reach out to us on Facebook or Twitter to let us know.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” ” It was funny, witty, and – most importantly – timely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Blog - Blog is a word that was created from two words: “web log.”

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Related Content: .

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

OCTOBER 28, 2019

According to the Clio sizzle reel , this Wendy's stream began to go viral as more people logged in to watch and post in the comment thread. If you follow Burger King's official Twitter, you'll see that the brand's social media team regularly, and entertainingly, makes snarky comments at companies like McDonald’s and Wendy's.

Paid Content 62

Paid Content Campaigns Planning Paid Search Agency 62

SnapApp

MARCH 21, 2018

The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . One solid strategy you can use to leverage your existing Facebook audience and widen reach is to use lookalike audiences to target leads with similar expressed interests in their facebook profile.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

seo.co

MAY 12, 2021

Guest posting and link building should constitute the bulk of your ongoing strategy, as it’s the most reliable way to build a reputation and guarantee high-profile links. Diversify your backlink profile as much as you can. Start looking at higher-profile targets, especially ones with a national readership, and pitch content to them.

Link Building 98

Link Building Paid Search Agency SEO Ad Building 98

Single Grain

APRIL 28, 2020

Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on. Start by offering a great service and then build a referral program that brings word-of-mouth business. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Profile Your Target Audience. Don’t lag behind the competition. Get your camera rolling!

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Online Marketing Institute

OCTOBER 31, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 40

Social Media Paid Content Tools Media 40