Remove category industry-news
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How to optimize your content publication process in Scoop.it

Scoop.it

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. In Scoop.it, these would be topic groups, or larger categories that group together similar topics. You can add: RSS feeds. Tweets from a Twitter user.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? LinkedIn Sales Navigator.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. With so much competition online today (and more of your competitors getting online or launching new ventures on a weekly basis), having a strategic approach to being seen online is a great benefit to brands.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

The goal is to make finding and repurposing existing content easier than creating new content on your own. More specifically, Curata lets marketers build Web sites that republish content on selected topics, such as news of a particular industry. The work adds up so quickly that most marketers can’t afford to do it.

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How to Optimize Your Social Media Workflow

Sprout Social

responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. Batch processing is a popular method of getting tasks done. Chances are that you’ve batch processed before in your daily life. Be aware of any breaking news that might affect your posting schedule. Daily Checklist.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys.

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