The Long Road to Data Privacy Compliance


In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S.

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

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Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. CDP vendors exhibiting at the show included Treasure Data , Tealium , and Lytics. new privacy regulations.

Think Privacy is Only for Europe? Think Again.


Privacy is never “done”. Compliance is an ever-present requirement and businesses should constantly monitor their touchpoints, their data collection practices, their data processing logic and the same set of considerations for their vendors, on an ongoing basis. Privacy

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads.

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Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months


A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk


Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market! This caught all vendors off guard!

What is GDPR and Why Does It Matter?


Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. What About Partners and Vendors?

5 Critical Security Questions to Ask Your Predictive Scoring Vendor


Lattice knows that the confidentiality, integrity, availability and privacy of data are serious concerns for our customers, which is why

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In the Privacy-First Era, Marketers Must Organize Around Privacy to Solidify Consumer Trust

Martech Advisor

Marketers who can advocate for lasting scalable approaches to privacy while alerting consumers to their company’s compliance standards should enjoy a competitive advantage relative to their peers. Make privacy a scalable process vs. complying with one specific mandate.

Questions to ask martech vendors about personalization [examples]


When it comes to incorporating personalization into a martech stack, what questions should brand marketers be asking of their martech vendors? ” Example questions to ask martech vendors about personalization. Are they privacy-compliant? “Ask for evidence of explicit opt-in to data tracking and compliance with current and upcoming privacy laws such as GDPR and CCPA.” Ask each vendor to deliver a walk through of how these will specifically be met.

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen HCM Essentials

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. The final list also includes a few features that are present in all CDPs (or, more precisely, in all systems that I consider a CDP – we can’t control what vendors say about themselves). Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. Vendor-neutral access.

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ABM Vendor Guide: What to Look for in External Data Sources

Customer Experience Matrix

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other.

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Looking for a list vendor? Ask these questions first

Heinz Marketing

Many companies turn to list vendors and subscription databases to build up their audience. But if you’re thinking of pursuing a subscription service for ongoing list efforts, do your due diligence—spend some time to find the right vendor that will meet your needs. First and foremost, it’s important to have the vendor pull a list based on your target contact/account filters and give you an idea of how many records they could provide. The post Looking for a list vendor?

What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?


The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA).

What Is Privacy Forward and Why Does it Matter for Marketers?


It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized.

Global Business: The Basics of Data Protection and Data Privacy


Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Privacy and Deliverability

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design.

B2B Vendors Need To Play Catch Up In A “B2E” World


The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech


And the result—more privacy and a better user experience—means that any sort of customer backlash is unlikely. Advertisers and ad tech vendors alike should take two lessons from Google and Apple’s moves.

The 2012 Social Networking Privacy Policy

Webbiquity SMM

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

You Need a Privacy Policy in 2017: Here's How to Start


At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle.

How to use customer data to develop marketing insights


As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Take back advertising revenues: digital boundaries can serve millions and earn billions


Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Privacy and secrecy are central and enshrined protections: Privacy is everyone’s right and “private” is the normal way every business operates.

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B2B Vendors Need To Play Catch Up In A “B2E” World


The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?


In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). The California Consumer Privacy Act is the most comprehensive privacy law in the country. Although it was passed in June 2018, California Consumer Privacy Act will go into effect on January 1, 2020. Even though California Consumer Privacy Act has been dubbed “California’s Mini-GDPR,” it is not interchangeable with the EU’s data protection regulation.

Vidyard Is Ready For GDPR, Can Your Other Vendors Say The Same?


To help you better understand what GDPR is and why these changes affect North American organizations we enlisted the help of Vidyard’s Senior Counsel and Privacy Officer – Jonathan Dunlop to break down what you need to know about GDPR. GDPR is a harmonized set of privacy regulations that protect EU residents. EU residents will receive enhanced privacy rights, and those holding their information will have to obey strict rules around transparency and accountability.

PIPEDA and Privacy Considerations for B2B Marketing


We use marketing tools from Canadian and American vendors. The post PIPEDA and Privacy Considerations for B2B Marketing appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Nurture & Qualify Existing Database b2b marketing Knowledge Marketing PIPEDA pre-purchase research privacy website trackingWe’re a Canadian-based company with Canadian and U.S.-based based clients.

GDPR, CCPA, and the Challenge of Data-Driven Marketing

Aberdeen HCM Essentials

Increasingly-strict data privacy regulations can put a halt to personalization efforts if you don’t adapt. Marketing in the Era of Data Privacy. Just when you started to get comfortable with GDPR regulations, more data privacy laws are emerging.

FTC Issues Final Privacy Framework Report to Protect Users’ Data


The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report.

Third Party Data Is Not Dead Yet

Customer Experience Matrix

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. where developments like the new California privacy regulation will almost surely be watered down before taking effect, if not blocked entirely by Federal pre-emption.

BadTech Is the Next New Thing

Customer Experience Matrix

telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. Forget about Martech, Adtech, or even Madtech.

Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

Customer Experience Matrix

This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals.

State of Customer Data Platforms in Europe

Customer Experience Matrix

market) is why so many European vendors have relocated to the U.S. The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.) customer data customer data platform dmp Europe gdpr marketing martech privacy