Software Review: Skypoint Cloud Combines CDP and Privacy Management
Customer Experience Matrix
SEPTEMBER 25, 2020
There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both assemble that data into unified profiles; and both govern access to those profiles. Indeed, some CDP vendors have expanded into privacy management by building consent modules to their systems or by integrating third-party consent managers. The conceptual advantages of having one system for both CDP and privacy are obvious.