10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical. Most trade show leads are routinely ignored by sales.

Deciding Which Trade Shows to Attend This Year

Navigate the Channel

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Even if you have multiple shows to attend, you may have to make a choice. Here is a short post on how to choose the trade shows to attend this year.

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Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning

Lead Liaison

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. Their Trade Show Preparation Checklist takes the stress out of preparing for trade shows by keeping track of responsibilities in a simplified checklist, along with tips on how and why each item should be completed. To access the Trade Show Preparation Checklist, click here.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a micro site for your presence at a show.

GoExhibit! Enhancements Released As Peak of Trade Show Season Nears

Lead Liaison

also released lead capture support for NFC badges as well as automatic post-show reconciliation, a method that can be used when Lead Retrieval providers do not offer a Developer’s Kit for integration. We wanted to create something that allowed them to move onto the next opportunity as quickly as possible, while still collecting enough information to form meaningful relationships post-show. To access our Press Kit, visit www.leadliaison.com/press-kit.

How to Measure Trade Show ROI

Jifflenow

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure. The final outcome is the only thing that matters after a trade show.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Invite prospects via personalized email to a pre or post show meeting. I have three other ways to target trade show audiences with advertising that may be worth testing.

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Most A/E/C firm leaders believe that trade shows are important, but truthfully, many come home wondering whether it was worth their time and money.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. 1: Find out who’s attending – If a list of attendees is available prior to the tradeshow, check to see if any members of the press will be in attendance.

Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality

Kaon

Not only can users explore virtual 3D Products Models, but they can also configure the space and equipment in real-time, showing how a solution can be personalized and modified to solve their business or technical challenges. 3D Products Geek Talk Marketing Guru News Trade Show Trends 3D Product Models B2B Kaon Interactive Kaon VR marketing Microsoft Edge sales technology virtual reality VR WebVR Windows Mixed Reality

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Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. integrated with ITN International, the show’s lead retrieval provider , to support lead capture via NFC badge scan. Booth attendees received a text message follow up, often before they had even left the booth, and ensuing communication as post-show engagement continued. Lead Liaison surpassed its goals for the show. Lead Liaison plans to attend several other shows in 2019.

Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

Lead Liaison

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. If you would like to schedule time with the Lead Liaison team, click here or come by booth 1056 during the show. Press Releases Revenue Generation Blog event lead management Event Leads Press Release Trade Shows

Lead Liaison and Avery to Complement Event Lead Capture Solution

Lead Liaison

Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. Instead of forking out $50K+ to other lead retrieval companies, we give show providers or companies wanting to run their own marketing event a do-it-yourself, or DIY, event setup. Press Releases Revenue Generation Blog Use Cases Avery Badges event lead management Exhibitor Press Release Trade Shows

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you? Tweet.

How to Measure Event ROI

Jifflenow

Events and trade shows are an important spend in any marketer’s budget and attracting Event ROI is important. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows and events is determining what metrics to measure.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press. Examples: AR applications, such as WayfairView, include software that shows how furniture will look in a customer’s home. The application showed attendees and partners how they could visualize their own IT transformation with converged and hyper-converged solutions.

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Called “Special Helles” ATAK saw a great opportunity to design an eye-catching label to showcase the high-quality, short run capabilities of the software and digital press workflow. Step Four: Show Time at LabelExpo.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic. All from a press release.

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. ATAK saw a great opportunity to design an eye-catching label to showcase the high-quality, short run capabilities of the software and digital press workflow. Step Four: Show Time at LabelExpo.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. The Showpo team created a ‘Showpo Cafe’ within the pop-up store for people to take and share pictures of themselves interacting with the event, and invited a variety of noteworthy influencers and members of the press to further increase the level of buzz and awareness around the brand. Want to hear a secret?

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. ATAK saw a great opportunity to design an eye-catching label to showcase the high-quality, short run capabilities of the software and digital press workflow. Step Four: Show Time at LabelExpo.

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Called “Special Helles” ATAK saw a great opportunity to design an eye-catching label to showcase the high-quality, short run capabilities of the software and digital press workflow. Step Four: Show Time at LabelExpo.

Kaon Interactive Announces 2020 Momentum

Kaon

Click here to read the latest press release. Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team.

Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Innovative B2B companies are using Kaon’s interactive sales and marketing applications at trade shows, customer meetings, analyst briefings, product launches and beyond, to show how products would look and behave in the real world. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. They didn’t own printing presses. You no longer needed to own a printing press. On the B2B side, trade publications have traditionally been the source for independent opinions.

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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How marketers are making the best of SXSW and other events being canceled

Digilant

Brands that want to take concrete action should be thinking about how else they can reach their target audiences that attend these trade shows. Press

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Use your recent press as the basis for responding to questions that will build your thought leadership. Include a direct link to your press in your response. Ideally, you'll link to your press in your online newsroom. Include Your Press Mentions in Your Bio. To that end, include your press mentions in your online bio. You can also include press mentions in your company bio, or feature them prominently on your home page (as seen in the New York Times).

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Lead Liaison Sales and Marketing Software Integrates with Slack

Lead Liaison

Lead Liaison’s software is used by marketing and sales teams worldwide to capture and manage trade show and event leads, automate marketing, and enable more efficient sales processes. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. To access our Press Kit, visit www.leadliaison.com/press-kit. Dallas, Texas – “Great work, team!

Lead Liaison Launches Updates to Enterprise-Ready Software Solutions

Lead Liaison

An example of seeing this Connector in action would be when it’s used with trade shows or marketing events,” says Customer Success Manager, Ryan Schefke. Companies can capture a lead at a trade show using our event lead management solution , and push that information into Domo to provide a visual overview of success.”. Press Releases DOMO Enterprise Press Release Privacy Policies Single Sign On

Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

Lead Liaison

The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite. Trade show attendees will be able to walk up to a company’s booth and manually fill in the form on a smartphone or tablet. It is tailored around an event or a show,” explains Lead Liaison Solutions Specialist, Chris Kipgen.

New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Lead Liaison

Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles.

SummitSync Partners with Conversica to Boost Marketing ROI with Event AI Assistant

Conversica

July 31, 2019 — SummitSync , the meeting automation platform powered by artificial intelligence, today announced a partnership with Conversica , the leader in conversational AI Assistants for business, to enable their mutual customers to drive more pre-show meetings and post-event follow up with the right prospects at trade shows and conferences. Press Release AI Assistants Conversica event ai assistant events Partners summitsync