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The 9 best reputation management services for your brand in 2024

Sprout Social

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

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The latest AI-powered martech tools

Martech

Yext ’s Yext Content brings AI to its headless content management system. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Yext Content uses AI to improve automated data cleaning and content-generation workflows.

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

For example, if you manage the website, guidelines are likely unnecessary but if you have an outside web development team, it’s important for them to know the types of changes that can impact SEO and how they can help. From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use social listening to see what people are saying about your brand online Social listening helps you keep a pulse on what people are saying about your brand online, even when you aren’t tagged or mentioned. It could indicate a PR disaster is on the horizon or has already arrived. But an unexpected spike can be cause for concern.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. Why SEO project management matters. What should be included in SEO project management. Topic ideation. Brief support. Traffic projections.

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AI workflows for marketers—and recommended tools for each

MKT1

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. suggest which tools to use. What is it?

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How to use social listening tools for business-wide success

Sprout Social

It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

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