Biznology

MAY 4, 2018

Whether it’s for product pages, collateral, PR, blogs, social, or anything else, content is expensive. It’s much better to work from a common editorial calendar, tag by audience and customer journey point, and store all content in a common repository. A word here on content development.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

KoMarketing Associates

SEPTEMBER 14, 2017

Developing a comprehensive content calendar will help B2B marketers have a bigger picture of what content has been produced and what is still needed. . Baidu’s algorithm give more weight to the meta-tags compared to Google. It is almost impossible to acquire links from news sites via PR efforts like you do in the US.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Open Graph Tags. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Schema Markup.

Research 120

Research SEO Press Tagging 120

Webbiquity

MAY 30, 2010

Advertising & PR. Tags: Random Social Media Marketing Alicia Arenas amusing Brett Favre cartoons David Leonhardt funny Grace Smith hilarious humor Jeff Foxworthy Jim Nichols Jimmy Kimel jokes Junta42 Limeshot Pedro Laboy Rob Garner Sanera Taylor Herring The Oatmeal Thoughtpick Trendhunter video. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. charging for inclusion).

RSS 100

RSS Promotion PR PageRank 100

KoMarketing Associates

OCTOBER 9, 2012

Geo-tag locations to connect with local businesses. If you’re working a tradeshow or hosting an event, using tagged images is a great way to promote your business. This is great PR if your pic gets picked! Erica Bell is a small business writer who focuses on topics such as small business online marketing and social media trends.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. Image and video optimization. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

Biznology

AUGUST 2, 2010

With social media, some marketers are flummoxed, because they don't know how to craft a message that their customers will happily spend time with, and willingly pass on. PR pros to the rescue! I found it interesting that IBM has merged its marketing and communications team under Jon Iwata , their longtime communications executive.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?

PPC 100

PPC Paid Search Agency Adwords Tips 100

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 7, 2010

UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! tags: marketing) [.] Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Like traditional PR, it is a "top of funnel" tool. Social Tagging Web Marketing. Tags: Web 2.0 The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Im Jay Baer.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Bryan Eisenberg is a pioneer and an international authority in online marketing. Gianluca Binelli is passionate about using scientific marketing to improve performance. She has over 6 years of experience in Google managing online marketing with AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! . $1 Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

WebMarketCentral

JUNE 26, 2007

social tagging-driven traffic contributed by each site (e.g. Plain interface and separating tags with spaces rather than commas is a minor annoyance. social tagging sites. BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. How to put the "Viral" in B2B Marketing Viral Campaigns?

Work Management 100

Work Management Marketing Management B2B Business 100

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100