Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. LP: I have always been geared toward storytelling and design. And here we ask, why isn’t the workforce representative of the leadership?

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PR Impressions Class Thought Leadership 52

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Oktopost

FEBRUARY 16, 2022

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B Thought Leadership 127

B2B Thought Leadership Ad Building Transparency Thought Leadership 127

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Thought leadership programs are a good place to start.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

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Paid Search Agency PR Media Marketing Management 40

Walker Sands

APRIL 17, 2023

To break through the noise, AI companies can no longer rely on novelty for storytelling. They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

SmartBug Media

DECEMBER 28, 2022

Of course, it doesn’t have to be happy-hour-focused—you can explore doing kind-friendly content like a storytelling or coloring session for kids in a virtual breakout room for your family-oriented persona segments, for example. If you’re looking for expert, game-changing thoughts on digital marketing, your search is over.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

SmartBug Media

FEBRUARY 25, 2020

One source for blog content creation that you might not have thought of is public relations. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Hinge Marketing

MARCH 1, 2023

To stand out from all this noise, experts will need to focus on the “leadership” part in thought leadership content. Thought Leadership is King Now Just creating a large amount of content won’t cut it anymore… Anyone can do it now. Some will even masquerade as authorities on topics they know little about.

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Service Thought Leadership Differentiation High Quality Lead 123

ClearVoice

JANUARY 26, 2024

Brand Authority and Thought Leadership It may seem like everyone wants to be a thought leader today, but this doesn’t mean putting out any old content will do. Nowadays, marketers focus on compelling content that other thought leaders and influencers want to curate for their followers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MAY 21, 2021

Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish thought leadership on a topic and build relationships with reporters. Medium Title: Medium Content: The post Why Rapid Response is Vital for PR Programs appeared first on Bluetext.

PR 26

PR Thought Leadership Advertising Mediums Storytelling 26

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” Author: Megan Ziman 1. Modern Marketing'

PR 48

PR Work Management Thought Leadership Press 48

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche. Capitalize on the Media Landscape Momentum.

Work Management 26

Work Management Marketing Management PR Creativity 26

Sprout Social

APRIL 28, 2020

For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

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Social Media Media Enterprise Management Thought Leadership 116

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. MKTG4904: Thought Leadership. Establishing your spot as a thought leader in your industry is the backbone of great marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Contently

MAY 19, 2016

For real estate advisory firm JLL, Beckham’s expansion was an opportunity to discuss Asian retail insights on its thought leadership platform, Real Views. While we still produce this content, we have expanded our storytelling efforts as a way to demonstrate JLL’s expertise and to reach more diverse audiences.”

Product 105

Product Storytelling Content Thought Leadership 105

Webbiquity

MARCH 10, 2016

On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. But you can still employ storytelling techniques in your communications to forge strong relationships.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Biznology

OCTOBER 27, 2014

With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. These can appear on your own blog, be pitched to other blogs and online publications, and be used in your traditional PR efforts. At this point, PR skills come into play.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. I’ve got some thoughts – https://t.co/VUd3N9H84y. Jessica Northey. JnNsHDVRbY.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Directive Agency

MARCH 8, 2019

While women are making strides in corporate America, the fact still remains that there is a gender gap in online marketing, and only 5% of women in technology are in leadership roles, according to PwC. Ashton Meisner, Media Relations Manager – PR News Daily : 3 Tactics That Are Essential for PR Success in 2019.

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. Thought leadership. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market. Portfolio thread. Think interactive too. Brand acts.

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Paid Search Agency Content Marketing Planning Thought Leadership 110

Content Standard

JUNE 27, 2023

Thought Leadership Content: Â When educational content offers unique insights and leverages the thought leaders within your organization, it’s also building your brand’s reputation for thought leadership. That’s probably true at your organization, too.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Heinz Marketing

AUGUST 5, 2019

This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies. Matt: One of my first jobs out of school, I was an intern and a junior person at a PR agency. At the time, we were a pure play PR agency.

Top of Funnel 63

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 63

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Rather than a type of content marketing, thought leadership reflects an approach to building reputation.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Content Standard

SEPTEMBER 20, 2018

It’s a PR disaster waiting to happen. It’s a much broader concept encompassing the entire organization’s mission, so the process behind developing a company’s purpose needs to be a thoughtful one. This storytelling can take the form of any marketing channel currently at your disposal.

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Brand Identity Branding Storytelling Marketing & Strategy 72

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. The thoughtfulness and passion in these predictions are an inspiration.

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Marketing AI Paid Content Work Management Marketing Management 131

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It’s an asset in PR kits developed to promote new product launches. It provides a forum for company thought-leaders and visible employees. PR videos can make them aware. Start planning how to create video for your company now. We’ll help you get started. Informative.

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Video Marketing B2B Marketing Planning B2B 120

nDash

APRIL 6, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Hire her for your business by visiting her nDash profile ! Partnerships.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I thought augmented reality marketing might become a reality (boy was that wrong.)

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Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Very few companies and thought leaders are incentivized to write about their failures and inconclusive experiments, so you're only seeing the tip of the iceberg.

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Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Be newsworthy, and let your readers learn something new.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Carla Johnson - Keynote Speaker, Storyteller, and Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

SEPTEMBER 26, 2018

Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. It will power the future of storytelling. And getting them to actively participate in your content as your company’s thought leaders is another.

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FAQ Paid Search Agency Content Marketing Work Management 94