Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations. So why do corporate PR and social media efforts so often appear disconnected and out of sync? Social media and PR can both be used to influence journalists and other influencers online.

PR 100

PR Social Media Media Blogger 100

EveryoneSocial

FEBRUARY 24, 2022

To get the same reach and impact employees on social media can have, you’ll need to spend big $$ on paid ads. Media spend won’t go away (nor will PR), but you can maximize results with employee social networks without needing nearly as many marketing dollars. ~ So, is there a free employee advocacy tool?

Budget Programs 52

Budget Programs Tools Enterprise Management Paid Search Agency 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. It’s time to start getting other departments jazzed about the power of social listening tools. . Want more information first?

Tools 89

Tools Work Management Marketing Management Business 89

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. The Drum Ad, PR Jobs Increased 2.3% Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 133

Advertising Benchmark Marketing Report B2B Marketing Linkedin 133

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 162

PR Social Media Paid Content Media 162

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Tools for Writing. This tool allows you to collect and share your thoughts/ideas across devices regardless of the location they’re in. Tools for Editing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Social Mention. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Heres my question… If you use social networking tools, Id love to get your input.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . And if you do, you might be connected to the wrong people! Optimize your page for search.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. Traditional PR just isn’t as effective as it used to be. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! This company’s stellar outreach tools help connect brands and bloggers.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Conversation is often more targeted. Read more about it here. Example: At Brandwatch , we keep tabs on our competition online.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Conversation is often more targeted. Read more about it here. Example: At Brandwatch , we keep tabs on our competition online.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. You should have this conversation and conduct these tests sooner, rather than later.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

ClearVoice

JANUARY 26, 2024

Generative AI is a valuable tool that helps with ideation, some initial drafting, and editing, but creating content for humans by humans is critical. Investing in content with a perspective written by expert writers and amplified via social networks significantly boosts brand visibility and engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 4, 2023

Brand advocacy can be one of the most powerful tools in your marketing arsenal. Whether on your website or elsewhere, this is powerful PR for you. One excellent way to identify brand advocates is through social listening. Brand advocates post excited, positive content about your product or services to their own social networks.

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

ClickZ

MARCH 3, 2021

Tech PR agency, Eskenzi, also highlighted other platforms that gained huge traction in lockdown, including Slack, TikTok, Facebook and recently, business social network, Clubhouse. Streaming services. Finally, streaming services like Netflix, Amazon Prime and Disney+ saw a soar in demand.

Advertising Agencies 134

Advertising Agencies Consulting Amazon Paid Search Agency 134

SendX

MARCH 18, 2021

If they share their complaints with your company, not only will you lower the chances of getting bad PR, but you will also show your customers you care about them. Your user feedback tools will help you serve your customers when they most need it, which they will appreciate highly.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Envy

NOVEMBER 24, 2022

If you’re advertising across social media/online sources/with PR, tailor your messaging for your specific audience, but ensure that there’s a unified message going out and consistency across all channels. LeadConnect is an outreach platform hosted by LinkedIn to enable lead generation on the social network.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Biznology

APRIL 3, 2018

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Finally, you should start populating every social network service, social bookmarking site, and social news site. Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Webbiquity

MAY 22, 2012

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

Rules 100

Rules Enterprise Management Business Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social media was never free. Social is a powerful PR and marketing tool. Our industry moves rapidly.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Which tools are most helpful?

PR 100

PR Stats Social Media Twitter 100

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Positioning 223

Positioning Brand Identity Branding Peer-to-peer 223

Launch Marketing

NOVEMBER 10, 2021

Top Rank Online Marketing , when it comes to sharing information about your brand, 41% of people believe that employees are more trustworthy than a company CEO or PR Department. . If they contribute to blogs, social networks, or publicize company content online, rules of engagement should always apply. . According to?

Social Media 62

Social Media Activities Practices Tips 62

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129