Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. It’s time to start getting other departments jazzed about the power of social listening tools. . Want more information first?

Tools 86

Tools Work Management Marketing Management Business 86

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Heres my question… If you use social networking tools, Id love to get your input.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

ClearVoice

JANUARY 26, 2024

Generative AI is a valuable tool that helps with ideation, some initial drafting, and editing, but creating content for humans by humans is critical. Investing in content with a perspective written by expert writers and amplified via social networks significantly boosts brand visibility and engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

APRIL 3, 2018

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Finally, you should start populating every social network service, social bookmarking site, and social news site. Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.

Business 197

Business Enterprise Management Blogger Class 197

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started blogging to explore the platform and soon discovered an incredibly useful tool for communicating directly with prospects, the media, potential employees, current clients and our own staff.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Use Case #1: Fuel Your Public Relations Team. But Google+ was incredibly valuable to many users around the world.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Koch Communications. The High Road Agency. Kirvin Doak Communications.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). What Neuromarketing Can Teach Social Media by Social Media Today.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Vision Edge Marketing

APRIL 11, 2012

While social marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has evolved into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional media to new media referred to as “social media.” billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

While social marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has evolved into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional media to new media referred to as “social media.” to help the.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Zoominfo

MAY 28, 2018

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Let’s get into it. A Beginner’s Guide to B2B SEO Strategy.

PR 194

PR SEO Marketing & Strategy B2B 194

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. I reserve email subscriptions for those I truly want to receive more from. Im Jay Baer.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

DECEMBER 13, 2011

If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same thing with digital PR and social media marketing. Don’t get stuck in that trap.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

B2B Marketing Savvy

AUGUST 6, 2009

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!)

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. And Now For Something Completely Different But here’s where it gets interesting.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. They're bots and goofballs who followed you using one of the tools you alluded to. The notable points are many; among the key takeaways are these: 1. Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It has been blowing up the charts since it’s debut and you [.] Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115