Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. Thought leadership has fundamentally changed in the age of smartphones and social media. While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Social Media 146

Social Media Media Guidelines Privacy 146

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

PR 68

PR Twitter Brand Identity Branding 68

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find a social media guru to add to our team?

PR 161

PR Social Media Paid Content Media 161

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social Media Evolution. Less than six months later, our social offerings changed.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. A common worry from employers is that social media is a productivity killer, but when used for work it keeps employees more engaged.

Social Media 62

Social Media Activities Practices Tips 62

Hinge Marketing

JULY 25, 2019

Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. . billion people) is on some type of social media. . But guess what?

Social Media 84

Social Media Organization Media B2B Thought Leadership 84

Biznology

MAY 5, 2014

Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. Traditionally, PR reflected the most common form of earned media. Owned media , of course, are media channels that businesses controlled. And which contains social? Read on, friends.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Top 100 Individuals.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Pattern Recognition. Visual Thinking.

Social Media 167

Social Media Media Merchandising Communities 167

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social Used to Be Free.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? brand suitability rate.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 100

Social Media Media PR Digg 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. ROI Is Dead by StraightUpSearch Blog.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. My 20 top social media marketing, search, and reputation business articles.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

Social Media 160

Social Media Media Stats Statistics 160

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. Instagram Comment Contests.

Social Media 76

Social Media Hubspot Media PR 76

Biznology

DECEMBER 31, 2013

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? They love simile.

Social Media 80

Social Media Media Work Management Marketing Management 80

Content Standard

SEPTEMBER 18, 2015

Marketers hoping for quick returns from their social media marketing will be sorely disappointed by the long-term plans required to fulfill those campaign goals. Social media strategy can require years to take root and start generating returns, according to a report from Social Media Examiner.

Social Media 41

Social Media Social Marketing Marketing Budget Creation Media 41