Remove viral
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Blog Makeover Nets Sales Leads for Software Company

The Point

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Unsubscribes have been minimal, and because the blog is inherently more interactive AND viral, readers can more readily comment on the topics, or share the information.

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

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free stuff that sells. maybe.

The Effective Marketer

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

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inbound marketing training for free

The Effective Marketer

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. .

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.