ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

PR 105

PR Practices Press Best Practices 105

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line. Like this post?

Press 178

Press Marketing Management Brand Identity Branding 178

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Marketing Insider Group

MAY 16, 2023

Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Knowing who will eventually read, watch or listen to your interview will help you tailor your messages to ensure relevance to readers. Preparing for the Interview.

Press 59

Press Media Sample Rules 59

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

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Paid Content PR Lead Scoring Lead Ranking 26

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

ClearVoice

JULY 29, 2022

Regardless of the content’s format, it should all be relevant and valuable to your chosen audience. Typically, the types of strategies and content used to do this include: Press releases. What are examples of a PR crisis we can learn from? What is PR crisis management? Public relations. Speaking engagements.

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PR Public Relations Content Thought Leadership 52

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Eric Mower + Associates

SEPTEMBER 13, 2018

” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. A flexible public relations launch plan will keep your business relevant through ribbon-cutting day. Ultimately, a well-designed, nimble PR plan can drive business forward, long before doors open.

PR 40

PR Relevance Planning Press 40

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

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PR Public Relations Brand Identity Branding 61

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

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Link Building PR SEO Ad Building 120

Hubspot

APRIL 20, 2018

What is PR? After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers.

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Public Relations PR Storytelling Press 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

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PR Google Press Public Relations 149

Bluetext

JUNE 2, 2023

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Still, by frontloading the interesting fact, using bolder language, and providing relevant context, the basic facts of this release can take on a more dynamic form.

PR 26

PR Press Conference Customer Surveys 26

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone.

Press 100

Press Social Media PR Media 100

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Honing in on relevant stories that generate interest and elicit action. Crafting pitches and press releases. 4 ways PR benefits an organization or person. What is public relations?

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Public Relations PR Press Advertising Agencies 98

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

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PR Peer-to-peer Press Public Relations 100

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals. Meltwater has added AI Assistants to its suite of products.

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API Gartner Paid Search Agency PR 94

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Champion Communications

OCTOBER 25, 2023

Prospect-centric content: Once you understand your target demographic, focus on developing content that is relevant to your buyers. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. Create value-driven content that addresses their challenges and pain points.

Tips 62

Tips Lead Ranking Lead Scoring PR 62

Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Review your company’s capabilities and determine relevant industry groups that might not know that about a product or service that you offer. Plan Ahead. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. With generative AI, social media managers can generate suggested social copy for each platform.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Digital Marketing World Forum

AUGUST 7, 2019

You want a PR crisis communication plan and team in place, BEFORE you need them. Update them and create new ones when relevant. Channels and audiences to watch include social media, the press, review sites, employees, customers, influencers, competitors, and others. Getting hit by a PR crisis is devastating.

PR 40

PR Marketing Management Press Paid Search Agency 40

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Linking it to relevant sites.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. But why stop there? You can also create viral articles or epic guides.

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Campaigns Ad Building Planning Paid Search Agency 88