Remove PR Remove Practices Remove Twitter Remove Web 2.0
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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s not hard, it’s complicated.

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No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) People (or rather, Tweeple in the Twitter lexicon ) can come and go without really being noticed, just like at a real (very, very large) gathering. Twitter can be difficult to explain to those unfamiliar with it.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Here are the top ten business clichés from Seth’s list: Win-win situation Thinking outside of the box Giving 110% Best Practices Synergy Paradigm Shift At the end of the day,… Low-hanging fruit Going forward Push the envelope I couldn’t tell how old this lens was but the original ten has grown to 384 as of the date of this post.

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4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

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