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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending. Companies will continue to invest in advanced security solutions.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. This ensures that your products and services remain relevant and competitive in the market. It often involves tactics like price adjustments, loyalty programs, and improving customer service.

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Salesforce updates Einstein 1 Platform with unified business data

Martech

Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Click here to take the survey Data Cloud Vector Database.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. in the near future.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Intermedia Cloud Communications Blog.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Then, they grew more common in financial services, hospitality, and telecom, which are all industries that traditionally had pretty good customer data systems. Beyond direct customer interactions, teams like product development and operations planning also can benefit from using customer data.