KoMarketing Associates

JULY 10, 2018

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. Just like social media, it’s time for content to grow up.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Digilant

MARCH 4, 2021

To stack the advertising odds in your favor, here’s a handy roundup of tactics and recommendations to reach and engage March Madness fans this season. They are researching stats and teams, records broken, their favorite players, or expressing their opinion about a play on social media. Paid Search.

Multi-Channel 52

Multi-Channel Advertising Agencies Banners Public Relations 52

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. The State of B2B Social Media Marketing Report ). 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

EveryoneSocial

SEPTEMBER 17, 2018

Participating in Social Media Advocacy. Below, you’ll find out how you can get involved in social media advocacy and why it benefits you and the company you work for. This means sharing on your social media accounts and becoming an employee advocate. Here are 27 eye-popping stats.

Social Media 79

Social Media Media Peer-to-peer Thought Leadership 79

Marketing Graham

SEPTEMBER 6, 2020

Marketing is broken. Here is how you fix low traffic from social media. Here is how you fix low traffic from social media. Don’t fixate on social media, it’s a losing battle (especially B2B). Also, Twitter is a useful platform for opinion polls. Here is how to improve ROI on Google Ads.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. What is social media interaction? Social media is conversational by nature. Recommend a brand (76%).

Ideal Customer Profiles 132

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 132

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Here the most compelling #stats to guide your career. Click To Tweet.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

EveryoneSocial

SEPTEMBER 24, 2019

Regardless of the competition, content marketing is necessary for sales, marketing, branding, and much more. So, how is your organization supposed to stand out in this crowded market, get employees to share, and be seen as company thought leader? One way is to invest more time in creating original content.

Lead Scoring 53

Lead Scoring Lead Ranking Planning Thought Leadership 53

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods.

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Social profiles.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

NuSpark Consulting

OCTOBER 27, 2014

This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Watch your stats – Keep an eye on your stats. Use InMail.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

EveryoneSocial

JANUARY 20, 2023

It’s essentially word-of-mouth marketing. Brand evangelists engage in the most influential type of marketing, word of mouth, which is powerful because it’s authentic and personal. In fact, 58% of consumers share positive brand experiences on social media and turn to social networks to ask others for their opinions on brands.

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Outbrain

JULY 3, 2018

2018 is the year in which you should be paying attention to your video marketing plan. If you are still uncertain about how video can boost your marketing strategy, take a look at the facts: 52% of marketing professionals state that video is the type of content with the best return on investment. But the question is: how?

Top of Funnel 51

Top of Funnel Video Marketing Planning FAQ 51

ActiveDEMAND

SEPTEMBER 4, 2019

Too many marketing consultants build buyer and user journeys with anecdotal data: one-off stories they glean from prospect and client interviews that they feel match up with the truth. For the purpose of this article, we’re examining marketing’s impact on the buyer’s journey up to the point of sale.

Top of Funnel 49

Top of Funnel Paid Search Agency AIDA Marketing Automation Services 49

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. Growing your social media following.

Paid Content 109

Paid Content Conversion Work Management Paid Search Agency 109

Outgrow

DECEMBER 27, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! Leveraging the power of ecosystem-driven marketing. Welcome to another episode of Outgrow’s Marketer of the Month. Future applicability of cloud-based SaaS. About our host: .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Hubspot

MAY 6, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. 2) Camera stats. 3) S Health.

Ads 28

Ads Peer-to-peer Mobile Advertising Best Practices 28

EveryoneSocial

FEBRUARY 4, 2019

And it’s beyond just brand and marketing purposes. The real end game for our team is that everyone should be advocating socially, whether for sales, recruiting, marketing, employer brand, communication or professional purposes. are on social media accounts. billion people) are on some type of social media. But First….

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” How does it use content? And I wasn’t alone.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

seo.co

DECEMBER 2, 2022

Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). Your content is poor in quality or cannibalizes itself with other content on your site. Your links are not diverse, relevant or natural. Your links are over-optimized for specific anchor text. Publisher choice.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 128

Skype RSS Social Media Television marketing 128

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Mobile email marketing lags consumer adoption.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

AUGUST 30, 2023

SEO , paid advertising, and social media are all strategies to attract online customers that deliver the best results when you define who you are targeting as precisely as possible. With AI copywriting software, you can speed up content production and keep your content strategy on schedule.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254