Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. A buyer that completes a demo form is farther down the funnel. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 28, 2021

You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. Along the way, our sales rep dealt with obstacles such as dozens of demos, a complicated request for proposal from the buyer, and one call with 67 people on it.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. Google Analytics 4 puts event tracking front and center, empowering businesses to monitor a range of user interactions, from video engagement to file downloads.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Biznology

JUNE 30, 2017

I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. This applies to software demos.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Biznology

DECEMBER 15, 2021

We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding —more. Video everywhere. The video trend has been building for about a decade in B2B, and is likely to continue. The trusted relationship. Buyers are more risk averse than ever. ABM goes mainstream.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

KoMarketing Associates

JULY 9, 2019

However, product demos earned slightly more than 3.0, In regards to effectiveness on a scale of 1 to 4 (4 being the most effective), B2B marketers ranked product demos the highest, at slightly more than 3.5. Product demos may not be the only way that B2B marketers attempt to resonate with their target audience in the near future.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. Check out the video below for a primer on buyer personas. For example, a buyer engaging with you on social media may lean toward content that demonstrates social proof of your brand’s credibility, like case studies or testimonial videos.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

SalesIntel

MARCH 14, 2023

Buyers demand a consumer-like experience from brands whose deeply customized content is essential to make this possible. Why would they read the same blog posts and watch the same videos? Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3. Expanded sales intelligence. Personalized marketing and customer service.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Help Your Remote Sales Team Shine.

Training 141

Training Top of Funnel Resources Work Management 141

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Broad, one-size-fits-all all content is dead.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Marketing Insider Group

JUNE 22, 2020

In order to do that we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. The sales function truly begins when the marketing funnel increases demand generation. The first step is to clarify marketing vs. sales. The key is to ensure a high-quality interaction.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Contently

APRIL 25, 2023

These ads are ideal for campaigns that demand significant customization of visuals and messaging or target a highly specific audience or conversion objective. Marketers should embrace the flexibility of fully customized Facebook ads to incorporate multiple creative elements, such as images, videos, carousels, and more.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

ClearVoice

SEPTEMBER 22, 2023

Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

FunnelEnvy

FEBRUARY 19, 2024

Include high-quality images and videos that resonate with your audience and visually represent the value proposition. Think hero images, screenshots, or explainer videos. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Demo the Power.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ClearVoice

NOVEMBER 25, 2022

Short-form videos. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Short-form videos give users bite-sized information and entertainment. Analyzing customer purchase history. Consistency is crucial.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Seismic

MAY 17, 2023

Instead of long PowerPoint presentations, opt for training experiences that are bite-sized, interactive, and on-demand. Embrace video learning Technology makes it easy for teams to collaborate wherever they are. Video learning can be beneficial for learners working outside of a traditional in-person environment.

Training 97

Training Service Customer Satisfaction Opt-in 97

Seismic

DECEMBER 13, 2023

Video suggestion: Watch this video that goes into more detail about how personalized content specifically helps sales reps win more deals. #2. And a seller’s success hinges on having on-demand access to quality training content. Enter sales enablement training software. But remember — a clear framework isn’t dictatorial.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. reach out to them.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Vidyard

APRIL 19, 2021

Use Asynchronous Video to Your Advantage 6. Many conversations can effectively occur over video, and a reduction in corporate travel has had an additional positive impact on company spending. Get Your Sales Team Connected With Video. Tips for Managing a Dispersed Workforce While Remote 5.1 Build an Online Resource Guide 5.2

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Only B2B

DECEMBER 29, 2022

When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo. Using your social media presence to attract demand. Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Unbounce

FEBRUARY 25, 2020

We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Mark knows how to engage prospects and get ’em excited about SaaS. Be like Mark.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136