Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Here’s why we think it’s worth it, though. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Liveintent

MAY 23, 2018

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. Playing the email game.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Grow your message reach.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Convince & Convert

FEBRUARY 19, 2016

Most marketers aren’t on Snapchat because they assume it’s just for teens. That’s an incredible stat considering email open rates are around 25%! A user’s story lasts only 24 hours, creating a sense of urgency to open the app and watch the content before it’s gone. Snapchat Is Built for Cross-Promotion.

Advertising Agencies 107

Advertising Agencies Urgency Marketing Broadcasting API 107

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. 47% of email recipients open an email based on the subject line alone. In other words: your subject lines can make or break your email marketing campaigns. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And 66% said that they preferred to receive promotions from retailers through email, compared to 26% from direct mail, 25% from mobile apps and 23% from social media. A boost in email click-through rates? Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Valasys

OCTOBER 25, 2018

Every good marketer knows that in order to develop relationships with customers, you would need to proactively go where they are instead of waiting for them to come to you. Ever since mobiles have become indispensable, text messaging has become the mode through which marketers can have a direct line of contact with their customers.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. Social Feeds.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

EveryoneSocial

OCTOBER 18, 2021

It’s no surprise then that employee newsletters remain an essential tool for communications professionals. That’s why we put together this definitive guide, complete with sixteen employee newsletter ideas to keep your workforce informed and engaged. What is the Purpose of an Employee Newsletter? Develop employee thought leaders.

Newsletter 98

Newsletter Tips Customer Satisfaction Work Management 98

Litmus

FEBRUARY 2, 2024

Increases open rates Email preview text lets you add more context to your subject line, which can boost your email open rates. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs.

Open Rate 112

Open Rate Click Rate Paid Search Agency Impressions 112

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Scoop.it

MARCH 3, 2022

As a marketer, you need to keep your business at the top of your customer’s minds. This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing?

Newsletter 79

Newsletter Email Marketing Top of Funnel Paid Search Agency 79

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. Consider that some emails are designed for low opens. As marketers, our job is to make it really easy for people to say yes.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

ConvertKit

DECEMBER 19, 2021

It just means it’s time to put some elbow grease into your marketing. For example, your weekly newsletter nurtures the relationship you have with your audience. Your audience is excited to connect with you more—don’t be shy about promoting yourself. #3: Imagine having an email list with 5,000 people and a 50 percent open rate.

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 99

Email Marketing Planning Work Management Marketing Management 99

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

LeadSquared

SEPTEMBER 17, 2021

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy. Understand that marketing automation is a continuous process. open rate on average.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Optinmonster

MAY 10, 2023

Struggling to drive more leads and sales with your email marketing? That’s what we call a product recommendation email, a brilliant promotional strategy that’s gaining popularity in email marketing campaigns. A product recommendation email is a type of promotional email used in email marketing campaigns.

Examples 72

Examples Product Cross-Selling Loyalty 72

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. The “transaction” at the end of the funnel could be someone subscribing to your newsletter, signing a petition, joining your Facebook group, scheduling a tour, or making a donation. Funnels guide flow. Of course, the end goal is to convert them. (Or,

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

Campaigns 52

Campaigns Marketing Automation Services SMS Planning 52

SendX

JUNE 23, 2021

But you can use the best practices to build a star-studded email or newsletter that goes directly into the user’s heart. Use an email automation tool to automate your email marketing. Can you answer the question that what you are drafting right now will give results as expected? You probably can’t give the exact answer.

Template 195

Template Best Practices Trade Show Conference 195

Salesforce Marketing Cloud

OCTOBER 17, 2023

Marketing and sales work together to pull leads into the awareness stage, using tactics like the following: Publishing blog posts and articles about relevant topics (ahem) Running ads leading to your content or website. I look at email open rates, event registrations, and free trial sign-ups.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Create a sense of urgency by giving a deadline.

Open Rate 98

Open Rate Tips CAN-SPAM Segmentation 98

Hubspot

MAY 17, 2021

Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales. As this marketing channel continues to evolve, one thing users are looking for is interactivity. 3 Reasons to Create an Interactive Email Newsletter.

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 108

SMS Marketing Automation Services Planning Opt-out 108

Optinmonster

SEPTEMBER 5, 2022

Where to Promote Optins. This is why email marketing often has the highest ROI of all digital marketing strategies. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high. Optin Ideas for Small Businesses. Optin Ideas for Coaches. How Can I Make a Good Optin?

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Corporate speak doesn’t belong in your marketing emails.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. It’s a marketer’s job to make sure you’re not disappointed. Get new subscribers for your newsletter? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

SendinBlue

JULY 7, 2021

Rocket Conseil , a Paris-based web agency and official Sendinblue Expert Partner, has been helping La Fine Fleur boost ROI through omnichannel marketing since the launch of their e-shop in September 2019. Benefits of using an omnichannel marketing platform. Constantly iterate and optimize a marketing strategy.

Case Studies 52

Case Studies Case Study Marketing Automation Services Marketing Automation 52

Sharpspring

SEPTEMBER 15, 2017

But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. Thou Shalt Develop an Email Marketing Strategy. Thou Shalt Divide and Conquer. Use numbers. “5

Email Marketing 68

Email Marketing Work Management Planning Marketing Automation Services 68

Ontraport

JUNE 23, 2020

This recent obsession with a company’s weekly newsletter shows that it’s possible to fully capture the attention of your reader via email, and the key isn’t just good design or great inbox placement — though those two things definitely do help. Create a sense of urgency around your message. It knows its audience and their interests.

Copywriting 52

Copywriting Email Marketing CAN-SPAM Trigger Marketing 52