Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Plan for action.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Ambal's Amusings

DECEMBER 28, 2012

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Why is this cool content marketing? Youtique’ is the very first ‘webshop’ on YouTube. In short, it’s every woman’s dream.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. Embrace video as a primary marketing avenue.

Marketing AI 113

Marketing AI Advertising Channels Video Marketing Youtube 113

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. And two, the answer in marketing is not craziness as much as it is courage to go big.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Vidyard

JUNE 8, 2020

Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share. . Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 147

Google Paid Search Agency Television marketing Ads 147

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 143

Buy Branding Brand Identity eCommerce 143

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. As a result, obtaining leads in such a market necessitates additional study and labour.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. While what Skittles did was both creative and clever, it was still pretty expensive.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Dunkin’ Donuts went 12 minutes.

Campaigns 134

Campaigns Planning Tips Branding 134

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. It’s hard to focus everywhere.

Lead Generation 122

Lead Generation Lead Ranking Lead Scoring Generation 122

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Excelsior Research

APRIL 22, 2022

Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons.

Social Media 52

Social Media Media Best Practices Business 52

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Mandy McEwen x LinkedIn Marketing.

Examples 95

Examples Advertising Agencies Content Class 95

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies? They definitely can.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Digilant

APRIL 12, 2022

Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. A brand takeover ad on TikTok is an immersive ad experience that appears when the app is opened.

Ads 52

Ads Click Rate Television marketing Youtube 52

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. In this case, you’ll acquire the last ad rank. Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

LeadSquared

APRIL 13, 2021

With every passing day, the world of marketing is getting more and more competitive. In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Plan Your Budget.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Sprout Social

JUNE 25, 2019

For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. You can add them to your home page, blog posts, emails or even marketing collateral. You can add them to your website and digital marketing materials. YouTube icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Digilant

APRIL 6, 2020

The marketers and advertisers who represent healthcare and pharmaceutical organizations are tasked with communicating with patients and consumers in a way that’s timely and smart and takes into consideration the changing behaviors of consumers. If your marketing budget allows it, now is a great time to incorporate a paid search campaign.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

The marketers and advertisers who represent healthcare and pharmaceutical organizations are tasked with communicating with patients and consumers in a way that’s timely and smart and takes into consideration the changing behaviors of consumers. If your marketing budget allows it, now is a great time to incorporate a paid search campaign.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Vidyard

JUNE 8, 2017

To help you learn from this awesome medium, I wanted to look at what the most popular video podcasts have going for them, and understand how you can apply this to your marketing efforts. TED Talks – Not Just a YouTube Phenomenon. According to Apple’s current rankings, here’s what I discovered.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Digilant

MARCH 27, 2020

First-and-foremost, experts agree that now is not the time for brands to go dark, but rather “ marketers should be using this time to double down on its consumer relationship.” If you make the decision to continue to advertise, recognize that consumers are spending more time on social media and watching television while at home.

Advertisements 52

Advertisements Advertising Allocation Amazon 52

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Instagram is now the third largest social network.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Biznology

MARCH 26, 2015

Secondly, as everyone was able to take part in the Ice Bucket Challenge – taking turns nominating their friends and family – the campaign leveraged on existing social networks. more views, 7x more comments, and 10x more likes on YouTube than their footwear competitors. To start, the timing of this selfie could not have been any better.

Social Media 80

Social Media Media Viral Marketing Television marketing 80