ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Traditional PR just isn’t as effective as it used to be. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. It’s hard to define Klout – is it a social network?

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Hinge Marketing

OCTOBER 17, 2019

At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Unlike other marketing techniques, such as guest blogging, there’s no legwork with earned media. To a job candidate like me, this lack of PR savvy was a big red flag, and I lost interest in the job. .

Work Management 48

Work Management Marketing Management Service Media 48

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Especially following almost a year of exclusively virtual networking, the media landscape is rapidly expanding to include a number of opportunities for professional and personal success.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

EveryoneSocial

APRIL 29, 2019

Having employees share branded content on their social media networks has significant impacts for your company. From marketing, sales, recruiting, and employer branding. While you want to have content about your company, industry, and PR, these are only a small piece to the social sharing and content strategy.

Content 90

Content Thought Leadership Paid Search Agency Social Media 90

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! With that said, let’s explore the core elements of a strong marketing plan — step by step. your goals?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. In the viral sciences, it is essential for the life of the virus that there are both carriers and well as sufferers. The tertiary effect was the money.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Change isn’t as simple as a post going viral — it takes time. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. That’s why organic growth won’t happen overnight.

Social Media 40

Social Media Organization Media PR 40

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. The best part? It’s free of cost!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Biznology

JANUARY 17, 2011

Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. So, that's the reason I am lucky enough to be the newest Biznology blogger. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. Establish marketing goals ahead of time to achieve desired results. Leverage your professional network. For both consumer-driven and B2B marketing, networking is key.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Marketer Rebecca Lieb calls this “ the converged media imperative.” Though PESO is all about practicing a holistic marketing model, this doesn’t mean that every professional needs to be an expert in ALL areas. Social Media Promotion. Source: Spin Sucks.

Paid Content 118

Paid Content Lead Ranking PR Media 118

BenchmarkONE

AUGUST 3, 2022

A better, more effective marketing strategy is what your online business needs right now. What Will a Marketing Strategy do for Your Online Business? A solid marketing strategy facilitates the following processes for online businesses: The formation of the company image . 3 Classic Marketing Strategies for Online Businesses.

Marketing & Strategy 86

Marketing & Strategy Marketing Strategy Viral Marketing Business 86

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

MARCH 1, 2011

Because they definitely had that effect on marketing author and speaker David Meerman Scott. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. Promotion and Distribution.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

JUNE 1, 2011

Contests have been a fun and effective promotional strategy for decades, but since the success of an online contest hinges so closely on generating a large volume of participants, having the right promotional strategy is crucial. When done right, social media will help your contests go viral. A win-win for all.

Social Media 28

Social Media Media Buzz Blogger 28

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Like traditional PR activities (i.e. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

FEBRUARY 6, 2014

While we could have funded production ourselves, there was a risk that we were just dropping in money without certainty that there is a real market and without enough feedback to make the product appealing. Kickstarter was a way to combine test marketing with market feedback and reduce the risk of funding ourselves.

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They won’t ignore social networks completely, though.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57