Hinge Marketing

MAY 21, 2024

This allows us to identify strategies and practices that are associated with faster growth and higher profits. about three times faster than their No Growth peers. 1: Top Performers Invest (Slightly) More in Marketing The High Growth group spends 25% more on marketing than the No Growth cohort. Let’s find out how.

Studies 97

Studies Contingency Planning Peer-to-peer Thought Leadership 97

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 81

Communities Peer-to-peer Thought Leadership Webinar Metrics 81

Martech

NOVEMBER 30, 2023

Community as a function of business and a function of practice has been a long time coming. He was surely right, especially in the context of B2B marketing as well as the subscription economy. Dig deeper: How technology is enabling community marketing Platform details. Spaces for customers to network and interact.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Communities 106

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 300

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 300

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Now’s your chance! Why get Litmus Certified?

Peer-to-peer 104

Peer-to-peer Case Study Case Studies FAQ 104

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Oktopost

APRIL 27, 2024

Do: Base your rewards on the specific goals of your advocacy program Your contest should reward actions that will help you advance your organization’s marketing goals. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.

Peer-to-peer 116

Peer-to-peer Training CAN-SPAM Social Media 116

Salesforce Marketing Cloud

JUNE 13, 2023

Whether you’re a Salesforce newbie eager to learn and network with the Trailblazer Community or a longtime Trailblazer ready for a boost of inspiration, Trailblazer Community Conferences are for you, and there’s a good chance one is happening in your area! Check out this calendar of Community Conferences happening right now!

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. When you are an early adopter you must learn on the fly and develop your own best practices.

Webinar Metrics 318

Webinar Metrics Webcast Digital Transformation Peer-to-peer 318

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 41

Peer-to-peer Brand Identity Branding Thought Leadership 41

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Cost vs. Benefits Analysi s Calculate the total cost of participating in a trade show, including booth rental, travel expenses, and marketing materials.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. Armed with insights and the right strategy, you increase the odds of success, save money and improve your speed to market. Every market has an ecosystem.

Peer-to-peer 180

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 180

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. If you want to ensure your pharma product launch events drive real results, follow these proven best practices. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Influitive

NOVEMBER 5, 2015

According to an Advisor Impact study , 83% of satisfied customers say they would be more than willing to refer your company to friends, colleagues and industry peers. Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads.

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Salesforce Marketing Cloud

AUGUST 18, 2023

Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations. Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce!

Automation 98

Automation Peer-to-peer API Communities 98

TaylorMadeIn KEW

JANUARY 3, 2016

At the B2B Marketing Leaders Forum last autumn there was a presentation by Yetunde Hoffman, a leadership and change consultant, who spoke about the cultural and behavioural requirements that make for great leadership. But what particularly resonated for me was her challenge to us around networking. Happy New Year! moment for me.

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #2 Network with the best in the field.

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Start with Your Employee Activation Goals.

Effectiveness 227

Effectiveness Peer-to-peer Guidelines Thought Leadership 227

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

SalesIntel

MARCH 31, 2022

To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network. Use your network and be your own champion and cheerleader. Own Your Career. Realize, you own your career.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Trade Press Services

FEBRUARY 19, 2024

The Best (and Worst) Practices for Establishing Expertise Navigating the complexity of this process requires staying up to date with current requirements and changing regulations. Marketers understand the benefits of publishing bylined articles and other content in trade publications. Do clearly specify your area of expertise.

Marketing AI 97

Marketing AI Press Peer-to-peer Paid Search Agency 97

Sana Commerce

MARCH 12, 2024

Their content delivery network (CDN) is designed to create a fast and optimized web store. Fastly’s content delivery network (CDN) solution ensures that static website assets are stored and delivered efficiently, regardless of where the buyer is located. Implementing Edge Cloud: a practical guide Good news.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Zoominfo

FEBRUARY 17, 2023

times faster than our SaaS peers. “We We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: The right technology also allows your event planners to expand networking opportunities, benefiting in-person and virtual audiences.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52