Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 66

Consulting Tips Peer-to-peer Advertising Agencies 66

EveryoneSocial

OCTOBER 25, 2023

CEOs Are Responsible for 45% of Company Reputation — and 44% of Market Value According to Harvard Business Review, nearly half of a company’s reputation, also known as its employer brand , is attributable to the CEO’s reputation. That’s not all: Nearly half of a company’s market value is also attributable to its CEO’s reputation.

Paid Search Agency 65

Paid Search Agency Companies Peer-to-peer Thought Leadership 65

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Biznology

JANUARY 6, 2017

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends.

Peer-to-peer 192

Peer-to-peer Tips Customer Satisfaction Business 192

Oktopost

FEBRUARY 21, 2022

The Best Networks for Employee Advocacy. The State of B2B Social Media Marketing Report ). The State of B2B Social Media Marketing Report ). 63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Employee Advocacy Statistics: The Best Networks for Advocacy.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. It’s why challenger brands get so much attention. And there’s the key.

Opinions 55

Opinions Paid Search Agency Brand Identity Branding 55

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do. It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. This not only helps in improving your products or services but also shows your clients that their opinions are valued and taken seriously. Be it a forum, social media group, or regular networking events.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Buffer

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. Social media plays a big role in how we exist on and offline.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Staying on top of an ever-changing market requires proactive intelligence that is frequently refreshed and brings prospects directly to a sales team’s workflow.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 66

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 66

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

Peer-to-peer 122

Peer-to-peer Work Management Marketing Management Budget Programs 122

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Advocacy programs are primarily marketing strategies. What is Customer Advocacy Marketing? Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire discusses how women entrepreneurs can achieve success in an exclusive Q&A and advises them to know their value and leverage relationships to build a strong network of mentors and role models. Darley In your opinion, what are the key leadership qualities that all female small business owners should cultivate? Harness that!

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Conductor

OCTOBER 13, 2022

A few of the top women leaders in the organization shared their advice and tips on how women in marketing can achieve their growth goals, along with insights on how allies can support the growth of women on their teams. What are the biggest challenges women in marketing face when advancing their careers? Representation in leadership.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely. Humanizing the Company.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. The Work in BETA research produced several insights that have significant implications for B2B marketers.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. So what is advocacy marketing? Utilizing Brand Promoters Advocacy Marketing Examples.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Habits of Successful Content Creators.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Marketing Interactions

AUGUST 1, 2021

I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. But I see others breaking the marketing spectrum down like this: Brand – awareness.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The good news is that content marketing is the key to unlocking the door to millennial eyeballs. Authentic Content Is King.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. That means leveraging your social networking channels to learn about and cater to the needs of a new breed of customer – the Net Generation.

Generation 100

Generation Peer-to-peer Business Social Networks 100

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. OgilvyOne reports more than 55% of Chinese users participate in online discussions about brands across a range of social media networks. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65