Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Keep in mind, CEOs that aren’t on social media are not unsocial.

Paid Search Agency 127

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 127

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire discusses how women entrepreneurs can achieve success in an exclusive Q&A and advises them to know their value and leverage relationships to build a strong network of mentors and role models. Darley In your opinion, what are the key leadership qualities that all female small business owners should cultivate? Harness that!

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The good news is that content marketing is the key to unlocking the door to millennial eyeballs. Authentic Content Is King.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. So what is advocacy marketing? Utilizing Brand Promoters Advocacy Marketing Examples.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. By taking an active approach to social media, you can help shape the narrative.

Social Media 105

Social Media Media Word of Mouth Business 105

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Habits of Successful Content Creators.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

EveryoneSocial

AUGUST 10, 2020

There is no doubt that if you work in marketing or sales that you have heard about influencer marketing. With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. The employee influencer difference.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. The influence of UGC is growing across all social channels. Rewarding the creators of UGC with reposts or retweets motivates participation, especially for brands with a large social following.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. What is Influencer Marketing?

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. They are three times as likely to follow brands over a family member on social networks. Peer recommendations drive sales. The world has changed.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Scoop.it

AUGUST 29, 2019

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? It primarily takes place online, with social media as the leading group of channels. Brings fresh insight to their networks. This is why employee advocacy is among the strongest assets a company can use.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. In contrast, the same study showed that 76% believe what their peers have to say about a brand. Get your influencers to share your content with their peers! That is a huge difference.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Attendify

MARCH 9, 2020

After all, sophisticated digital platforms are creating virtual environments that mimic the advantages of real events, and attendees are increasingly embracing access to online SMEs and industry networking concepts. Here are our top 10. Break down geographic barriers. But don’t stop there. Drive pre-event attendee interactions.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

EveryoneSocial

MAY 29, 2018

The Importance of Relationship Selling. Learn everything about relationship selling, why it is still an important tactic to master and more. As the world of sales continues to change and evolve, so has the number of sales tactics and various technologies to help teams close new customers and retain current ones.

Tactics 102

Tactics Word of Mouth Ideal Customer Profiles Peer-to-peer 102

Attendify

AUGUST 28, 2019

But beware: If users have a hard time getting your app to work or are frustrated by its non-intuitive interface, they could shift their negative impression about the technology onto their overall opinion of the experience. Read on to find out. To change or not to change? The following symptoms may indicate an adjustment is necessary.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Contently

OCTOBER 26, 2016

Although many of the necessary skills are the same, I realized in my moment of panic that not all of journalism’s commandments apply to content marketing. Chandler, who runs Thrive Writing , a writing and marketing business. Most of the time, the marketing firm does the interviewing and sends over the quotes they want included.”

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. I thought you might!

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Hinge Marketing

MARCH 14, 2014

But are these users getting the most out of this social network? One of the best ways to grow awareness and build authority is by using groups to interact with your peers. LinkedIn’s active user base grew to over 250 million by the end of 2013. Selecting your LinkedIn groups is one of the toughest challenges.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

EveryoneSocial

MARCH 26, 2019

If you are exploring employee advocacy and taking your company’s social media strategy to the next level, you’ll find value in this content. With our digitally connected world, now more than ever are your company’s employees the most trusted source of information to their peers. Social guidelines. Know your goals. Content plan.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Buffer

APRIL 9, 2019

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. What’s their secret? ASAP response times.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Hubspot

OCTOBER 16, 2012

This is evidenced by the rise of webinars as a marketing strategy. But as more marketers turn to online education and consumers' attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. 4) Foster Peer Interaction and Learning.

Webinar Metrics 28

Webinar Metrics Peer-to-peer Planning Advertising Agencies 28

B2B Marketing Savvy

AUGUST 6, 2009

Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!) Last Saturday, my wife and two of her friends were trading opinions of two retail clothing outlets.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Buzz Marketing for Technology

JULY 22, 2008

Social Fluency. I think this is brilliant, and it got me thinking about how this model could be broadened to represent our social. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This ability to integrate is social fluency.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. What Is Social Proof? Show Real-Time Purchases With TrustPulse 2.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114