SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Porch Group Media

JUNE 3, 2021

Some brands were more prepared than others to meet consumers head on via digital channels while others struggled to compete. As we know, consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. email was the most popular channel at 45%. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Porch Group Media

MARCH 16, 2021

48% of brands created new content for customers, and 45% diversified the digital channels they use to interact. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. Interested in learning more?

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. Combine Insights in Trend Assets. Thought leadership assets focused on topical trends, predictions and disruptions are always lead magnets—especially if they’re supported (or fueled) by influencers.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. 7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content Marketing Institute

NOVEMBER 17, 2017

Consider these options: Create a multi-question quiz, rotating between question and answer. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). After all, email is one of the most (if not the most) frequently used communication channels.

Content 101

Content Landing Pages Curation Conference 101

ClearVoice

SEPTEMBER 15, 2020

An entertaining window into the searcher’s soul is Google Trends. How will you push your content out to prospects via social, e-mail marketing, and other channels? Even white papers and research reports need to be compelling to read. Your content should be dynamic, highly visual, and even interactive.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). The Top 10 Content Marketing Strategy Lessons from the Last 15 Years by Content Marketing Institute. ** 5 STARS.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Social media is another channel—one of many—for making the connection and building the relationship with customers.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 28, 2015

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Do they download a white paper? Measuring marketing impact starts with capturing all those interactions—or multi-touches—across people and accounts. So how do you do it?

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For many publishers, podcasts are about more than just a new advertising channel.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClearVoice

DECEMBER 18, 2023

The goal is to foster engagement across channels and build strong relationships Convert: Turn engaged leads into paying customers by addressing any concerns or objections Without great content that speaks directly to the needs of your target accounts at each stage, your ABM efforts will fall short.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

OCTOBER 18, 2013

“Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. Think multi-platform. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. The hard part is getting your audience to engage.

Curation 48

Curation Webinar Metrics Content Opinions 48

Bluetext

JULY 16, 2019

Putting a creative spin on trending news topics, even the negative ones. Prove expertise to clients by regularly publishing case studies, white papers, and blog insights. Staying up to date and identifying the right trade shows and channels will put you ahead of competitors. . Developing unique pitch angles .

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Madison Logic

MARCH 26, 2024

Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly). Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. CMS Insights.

B to B 40

B to B Paid Content Social Media CMS Development 40

Content Standard

SEPTEMBER 28, 2023

In today’s multi-channel, multi-format marketing landscape, this strategy is essential for maximizing the impact of your content marketing efforts. I also give Nike points for using its people and content to seed assets in locations outside the company’s proprietary apps, driving traffic back to their owned channels.

Brand Identity 103

Brand Identity Branding Examples Multi-Channel 103

Launch Marketing

APRIL 18, 2024

Buyers live in a multi-device, multi-channel world with an endless supply of information at their fingertips and a finite amount of attention. If buyers want easy-to-consume content on cybersecurity industry trends, deliver that to them. Buyers in the current buying environment have evolved.

Lead Generation 62

Lead Generation Marketing Strategy Marketing & Strategy Lead Scoring 62

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. You can break out charts and graphs and repurpose them into other channels, like blog posts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Multi-account, multi-platform conversion tracking.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Online Marketing Institute

JULY 31, 2012

White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Heinz Marketing

SEPTEMBER 3, 2018

So it’s really amazing to see how the space has grown and evolved from being able to send out multi-touch communications and to see the behavior attached to it, to now predictive analytics, and AI. I really think, in my opinion, that is going to be a trend that will continue to increase. Today, we have more time with Marilyn Cox.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Work Management B2B Sales 49

Hinge Marketing

SEPTEMBER 29, 2022

For example, you might write about coming trends or the future of your industry. While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. Social Media.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Porch Group Media

APRIL 20, 2021

With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen. Consumers are clearly shopping more online but how are they using digital channels to purchase and what do they expect from online engagements with brands? Email Still Reigns Supreme.

Loyalty 72

Loyalty Multi-Channel Ad Exchange Banner Ads 72

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Director of Marketing at Kaplan Test.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . Chatbots will become a primary channel for lead and customer education. Ann Handley. User experience.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Porch Group Media

JUNE 29, 2021

Target discovered that multi-channel consumers spend four times as much as store-only consumers, and 10 times more than digital-only consumers. Even before the pandemic, consumers shop across multiple channels and multiple devices. Customer retention rates are 90% higher for omnichannel vs. single channel.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Choose Main Content Channels and Formats. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content. Build Multi-Layered Content. What is B2B Content Marketing? Determine Content Goals.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Sana Commerce

MARCH 30, 2023

Companies are beginning to realize that B2B e-commerce is about more than just adding an online sales channel. Read now Improve product information and content As well as being an important sales channel, a B2B web store functions as a valuable information source where customers can access documentation about your products and business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Inbox Insight

APRIL 20, 2023

When planning your research, it’s helpful to use tools such as a PESTLE audit to gain a better understanding of the current industry landscape and identify prevailing trends that may influence your target audience’s buying decisions. This is crucial if you’re aiming to achieve multi touchpoint engagements.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52