Navigate the Channel

MARCH 17, 2023

A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix. It’s a road map.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Public Relations 102

Public Relations Stats Work Management PR 102

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Video Marketing Awards. Winner: AQUILA Commercial – The team fully adopted video as a core part of their marketing strategy. Honorable Mentions: LinkedIn, Sales Success Media.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Simply put: March Madness is fun and multi-channel. What is March Madness?

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. It’s fantastic to see this kind of focus on educational content from a commercial real estate company. The videos were informative and well-produced.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on….

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Mailmunch

APRIL 6, 2021

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. for display ads. (

Paid Content 52

Paid Content Statistics PPC Privacy 52

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Course 118

Course Training Paid Content Paid Search Agency 118

Brandpoint

JANUARY 12, 2024

Branded content. What is branded content, exactly? How does it differ from branding or traditional advertising? Branded content is a form of marketing that involves sharing content, like articles, infographics, videos, social media posts and more, that tells a story about your brand.

Brand Identity 62

Brand Identity Branding Advertising Agencies Content 62

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 215

Paid Search Agency Cost Per Click Ads Lead Scoring 215

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Brandpoint

FEBRUARY 16, 2024

Branded content is a hot topic, but it can be confusing to know exactly what it is. Fortunately, branded content is our bread and butter at Brandpoint, so we are here to help answer your questions! What is branded content? What does “branded content” mean? Read More: What is Branded Content? ]

FAQ 62

FAQ Brand Identity Branding Content 62

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

ClearVoice

NOVEMBER 8, 2018

To become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills. Do they come from media and marketing as presumed? The retweets.

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Click To Tweet. joderama Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Hubspot

DECEMBER 11, 2019

However, marketing on Snapchat hasn't always been easy. Aside from the account confusion, Snapchat's platform also makes it difficult for users to search, find, or discover new brands. For example, users still need to search for a brand's exact username or scan a Snapcode to find the company. What Is Snapchat Discover?

Paid Content 96

Paid Content Brand Identity Branding Advertising Agencies 96

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

NOVEMBER 7, 2018

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Walker Sands

MARCH 27, 2019

Content is still king, but we’re experiencing a regime change. For B2B marketers, long-form content assets no longer reign supreme. Short-form content is making a run at the throne. This month, we launched our inaugural Future of B2B Content report — an in-depth look at what’s next for B2B content.

Landing Pages 45

Landing Pages Multi-Channel Content User-Generated Content 45