mobile 
SmartBug Media
MARCH 18, 2022
Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?
Delivra
SEPTEMBER 26, 2018
As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. Americans are now spending more than 5 hours a day on their mobile devices.— Flurry Mobile. hours online—up from 9.4 hours in 2000.
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Conversica
NOVEMBER 16, 2020
This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. While technology can help scale communications via digital channels, it has to be the right technologies to ensure quality communication. Thoughtful communication takes attention, time, and effort.
Webbiquity
JUNE 21, 2022
Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices.
Martech
DECEMBER 28, 2022
In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As So next year, look for retailers to continue to convert any and all marketing channels into buying channels.
Customer Experience Matrix
MARCH 22, 2010
In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.
Lead Liaison
JANUARY 31, 2023
1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. Considering the volume of channels and team members on Slack, it can be difficult to prioritize messages by importance.
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