PathFactory

FEBRUARY 1, 2023

PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius. About TrustRadius: TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Kevin Indig

JULY 17, 2023

Content Planner - keyword research toolset, generate keyword search volume and difficulty, build keyword lists, develop your editorial calendar. We are building an all-in-one toolset for content marketers with tools for content optimization, internal linking at scale, keyword research, and detecting AI generated content. Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Its Sharing blog offers patients an extensive amount of information that touches on topics from medical research to treatment plans and diagnoses. The process of researching and finding treatment can be lonely. after a diagnosis of a rare and incurable cancer.

Creativity 134

Creativity Examples Content Marketing Planning 134

Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. How do you research personas? An essential goal in research is to uncover the pain – and the powerful emotion behind it. Get into storytelling. Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. Where do they do their research? As a best practice, you can really set yourself apart. Whom do they trust?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. McKinsey B2B Research Report, Oct 2020). Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

ClickDimensions

APRIL 16, 2020

You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Marketing Insider Group

JUNE 19, 2014

According to research from Nielsen , there are 27 million pieces of content shared each day. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Oktopost

MAY 12, 2021

27% of consumers use dedicated brand communities to research a product or service before purchasing. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. If your company is already using Salesforce, this is a convenient ready-made solution. .

Communities 121

Communities Ad Building Branding Brand Identity 121

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Over 8 million users are actively engaging in auto content, and one in three get inspired to shop for cars that they didn’t come onto the platform originally to look for, according to Pinterest’s own research.

Advertising Agencies 93

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 93

xiQ

APRIL 4, 2022

Having the Enterprise account summaries saves me hours of time doing research,” said Garth Hukabay, Account Executive at Dynatrace. In today's rapid-fire sales world, where people are measured on volume not value, spending the time to do proper research and building authentic understanding can be punishing.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. We were left feeling that the seller cared and had our best interests in mind.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Convince & Convert

APRIL 5, 2016

To see the full list of 25 top mayors, visit the special microsite and download the entire report. For the entire list of top mayors by each category, visit the DCI Tweet Elite microsite where you’ll also find written interviews and podcasts with top mayors talking about how and why they use Twitter to connect with their constituents.

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

Convince & Convert

APRIL 21, 2016

The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. Great Customer Experience = Faster Than Expected. Patagonia is magnificent at this.

Microsite 167

Microsite Trust Marketing Pricing Price 167

nDash

NOVEMBER 19, 2020

My focus has been on developing website content for clients, primarily blog posts and research articles. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. I am writer and editor at LakeGeorgeExaminer.com.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. This “small council” will refine the themes down to a manageable set of values that reflect the input and research gathered throughout the process. One great way to get inspiration for developing your own values is to look to other brands. Sprout Social.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Branding 127

PureB2B

JANUARY 14, 2019

Target audience research. Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. They often include: Location. Company size.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Kevin Indig

AUGUST 7, 2023

Invest more time into audience pain point research and tailor non search-focused content to it. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

PureB2B

JANUARY 14, 2019

Target Audience Research. Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

The Lead Agency

APRIL 6, 2020

Marketing Through a Crisis: The Research Historical data has shown that economic slowdowns that are a result of an epidemic are different from those of other causes. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). How Are They Doing It? Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. This is an interesting method we typically utilize for keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. This is an interesting method we typically utilize for keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Digital Audience Research. Here’s the link to the digital media research tools. Standard Rate and Data. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Knowing how you can build a promotional stack that integrates with broader martech is essential. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Convert

JULY 28, 2021

Is it general research or pre-buying research? For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs. Is it finding more information or finding more information before making a purchase?

SEO 145

SEO SERP Trends Keywords 145

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hinge Marketing

AUGUST 16, 2017

While I can’t claim to predict what will happen to the economy in 2018, I can offer — based on Hinge’s ongoing research into professional services marketing — a couple of observations about where marketing appears to be headed in the year ahead. You will never know what’s really going on in the marketplace until you do the research.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86