Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Failure: No Social Media Buzz.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Convince & Convert

JANUARY 28, 2016

He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. The best employees to send to trade shows. How to make trade shows worth the investment. Spark Media Solutions.

Trade Show 91

Trade Show ROI Social Networks Lead Scoring 91

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

B2B Marketing Traction

APRIL 23, 2012

But, spending more decreases ROI, doesn’t it? You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.

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Trade Show Spending ROI Webinar Metrics 100

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, the value of a prominent social media presence can’t be overstated.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote. Know What You Want.

Trade Show 66

Trade Show Display ROI Promotion 66

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your computer after INBOUND.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

markempa

MAY 11, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Track leads to determine and expand in the shows with the best ROI 9.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 B2B media market is expected to see 4.7

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your office after INBOUND.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. Think: social media, email, paid search, trade shows, influencers, blogs, and many more. You’ll boost your ROI.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. These days, it’s not uncommon for tensions to run high on social media.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well. Influenced Revenue Pipeline.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Televerde

MAY 13, 2024

Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). Insert Video: How to Choose and Find the Best Long-Tail Keywords Build Social Media Presence Today, 90% of consumers make purchases from brands they follow on social media.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Golden Spiral

OCTOBER 30, 2018

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). When PR is working, it brings visitors to your website and social media channels, generates phone calls, increases foot traffic at trade shows, and fosters speaking engagements and awards nominations.

PR 54

PR ROI Trade Show Public Relations 54

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Marketing Insider Group

OCTOBER 27, 2020

But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Engage Attendees On Social Media. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive. Be Swift with Post-Event Communication. Let’s get started.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Social media mentions and hashtags. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Email communications. Splash page on your event website.

Tips 288

Tips Co-Registration Microsite Pricing 288

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. Trade Shows.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Are there any media placements reserved or available?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. It’s not the time for conferences or trade shows either. If running your business is feeling like trying to steer a rudderless ship right now, you’re not alone.

Work Management 336

Work Management Marketing Management Paid Search Agency Content 336

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Use distribution and thought leadership methods to boost your corporate communications.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Social Media. Sales Automation.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

markempa

APRIL 8, 2012

The report reveals that companies that use lead scoring see an average 138% ROI on lead generation, and companies that do not use it see a 79% ROI. What did they receive from you via email or social media? Related Resources: Lead Scoring: CMOs realize a 138% lead gen ROI … and so can you. Lead scoring is a simple premise.

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Lead Scoring Lead Ranking Sales Qualified Leads ROI 120