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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns. In this guide, we’ll break down both targeting strategies, helping you craft emails that resonate and drive results in a cookieless world. What is contextual targeting? Which should you use?

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns. In this guide, we’ll break down both targeting strategies, helping you craft emails that resonate and drive results in a cookieless world. What is contextual targeting? Which should you use?

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

For example, in the aerospace and defense sector, SpaceX had employee attrition rates of more than 21%, compared to 6.2% In financial services, Goldman Sachs’ attrition rate was more than 15%, compared to HSBC’s 5.1%. Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.”

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What Is B2B Data-Driven Marketing– Advantages, Limitations, & Best Practices to Know

SalesIntel

Marketers gather data from various sources, including CRM systems, website analytics, social media, email campaigns, third-party data providers , and more. This data can include information on customer demographics, purchasing behaviors, engagement metrics, and market conditions.

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Significance of Influencer Marketing for Business Awareness

Valasys

The popular personalities in social media can be used for your product and service promotion. Most of these personalities are active social media users, and it is one of their mediums to influence people. The business sector is growing at a rapid rate in recent times. What Is Influencer Marketing? Why Is Business Awareness Important?

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8 Best Welcome Emails and How to Implement Them

Vision6

Research shows that personalised emails can achieve up to 26% boost in open rates compared to non-personalised ones. They may have purchased, made an online inquiry, subscribed to our database, or connected with us on social media. They help establish a strong foundation for an ongoing relationship with new subscribers.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

What you need is another step of the process: a way to convert your inbound traffic into paying customers (or at least get them further down the line in the buying cycle). Earning more “conversions” is vital for your brand to stay afloat, but conversions come in dozens of different varieties, and the process is somewhat complicated.