Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The full copy of CallTrackingMetrics’s “The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend” is available for download from here.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

Media Plans 40

Media Plans Cost Media Lock-In 40

Bionic

MAY 6, 2019

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more?

Webinar Metrics 41

Webinar Metrics Media Plans Advertising Agencies Media 41

Martech

JUNE 6, 2024

As of last October OpenAI was spending $700,000 each day to run ChatGPT. Keen Decision Systems added an AI model overlay to analyze media plans and provide a high-level analysis specific to that dataset. Charging enough to pay for that would deter anyone from using it.

Marketing AI 101

Marketing AI Allocation Classified Ads Mobile Advertising 101

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Spend Overview For this experiment, we created two campaigns each with a $10,000 budget. If conversions and engagement are the primary goals of your media plan , Google Ads is the clear winner here.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Bionic

MARCH 17, 2024

Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.” According to Paparo’s research: Publicis is spending $325 million over 3 years on a program called Core AI.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Bionic

JANUARY 20, 2023

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

Budget Programs 84

Budget Programs Buy Marketing AI Tools 84

Bionic

OCTOBER 14, 2022

Many advertisers have goals to allocate a specified portion of their media budget to purchase advertising media from under-represented groups as part of their Diversity, Equity, and Inclusion (DEI) initiatives. Unfortunately, media planners lack media planning tools that enable them to track and make progress against DEI these goals.

Budget Programs 78

Budget Programs Media Allocation Paid Search Agency 78

Martech

MAY 21, 2024

Media planning With the audience as the foundation, the media can be selected to reach this audience at the right time and place. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. Hyper-precision targeting isn’t complicated.

Paid Search Agency 101

Paid Search Agency Ads Campaigns Ad Building 101

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Bionic

SEPTEMBER 14, 2022

Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic. The latest software upgrade to Bionic for Agencies includes new tools that enable you to: Automatically flow your media budgets from month-to-month. Key Takeaways.

Budget Programs 87

Budget Programs Media Paid Search Agency Advertising Agencies 87

Outbound Engine

SEPTEMBER 16, 2019

If you fall into this camp, we’ve come up with four better ways to spend your time instead of cold calling (without sacrificing your bottom line in the process). Instead of spending that time on cold calling, learn something new. Most social media platforms will also suggest accounts you may like. Increase your referrals.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. In many cases, this requires an overly complicated licensing process involving legal wrangling and taking on obligations such as minimum spending requirements. This alienates lots of buyers.

Advertisements 86

Advertisements Advertising Work Management Order 86

Bionic

OCTOBER 10, 2022

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards for the launch of our media planning + buying platform. The Digiday Technology Awards recognize the technology modernizing media and marketing. Media Planning.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Budget Programs 52

ClickZ

FEBRUARY 24, 2023

Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending. Meta’s powerful performance at the top of the funnel Meta is a very strong contributor at the top of the funnel, where awareness media drives high performance. In fact, they make up a massive percentage of Meta spend.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Rain: The Growth Agency

OCTOBER 5, 2022

By Nora Cortez, Director of Media Planning Ad spends and political action heats up ahead of the midterms—what does it mean for advertisers? In the 2018 midterm election cycle, total spend behind political and issue advertising hit $3.96 billion in detected spend behind. billion in detected spend behind.

Media Plans 52

Media Plans Advertisements Advertising Spending 52

Stevens & Tate

FEBRUARY 1, 2021

New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. Embrace new ideas.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Martech

DECEMBER 6, 2021

If predictions are right that a rapdily growing percentage of ad spend will go to CTV, where there’s an easy route to personalization and no dominant walled garden, then marketers will be pleased to see the whole process of TV advertising simplified. MNTN is working to grow the partnership network.

Creativity 99

Creativity Advertising Agencies Allocation Paid Search Agency 99

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. This leads to a media mix that is more effective overall for the same budget.

Marketing Mix 108

Marketing Mix Marketing Attribution Lead Ranking Planning 108

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. This helps you better personalize your customers’ experiences across all touchpoints.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

NuSpark Consulting

JULY 13, 2017

This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. This constitutes around three quarters of the total media spend in programmatic channels. Media Planning and Buying.

Display 173

Display Advertisements Advertising Marketing AI 173

ClearVoice

NOVEMBER 8, 2021

Within Facebook Campaign Planner, which is located within Business Suite, advertisers can share media planning directly with their clients for review and approval. Campaign Planner is a tool for advertisers and media planners to draft, compare, share and buy media plans across Facebook, Instagram, and Audience Network.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Bionic

DECEMBER 31, 2021

. “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool. In June, you a new tool for laying down broadcast media spots in your media plan. In July, you got a new tool for calculating Return on Ad Spend directly within your media plan. Media KPIs That Matter.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Bionic

NOVEMBER 1, 2021

The ANA report identified ROI/ROAS as the 1 st and 2 nd most important media KPIs. Unfortunately, most media planning and buying software cannot track ROI nor ROAS. In advertising, ROAS – or Return on Ad Spend – is used to track short term returns based on the immediate value or attributable conversions.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Martech

AUGUST 23, 2022

The new capability adds linear TV to the other channels to streamline the media planning process, making it easier to optimize campaigns and report on campaign performance. Linear TV spend in the U.S. Read next: Tough-to-reach console gamers watch more TV on streaming than linear. Get MarTech! In your inbox. Why we care.

Advertising Agencies 83

Advertising Agencies Advertisements Advertising Paid Search Agency 83

Martech

APRIL 19, 2024

The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisements 111

Advertisements Advertising Allocation Planning 111

Customer Experience Matrix

FEBRUARY 7, 2016

Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

illumin

NOVEMBER 20, 2023

With the advent of digital advertising, media buying has become more precise, allowing advertisers to reach their desired audience at the optimal time and lowest cost possible. Media planning focuses on the strategic aspect of the campaign. On the other hand, media buying is the tactical aspect of executing the media plan.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

ScanmarQED

MARCH 23, 2022

Conducting these forward-looking analyses with nested models, where you are able to take account of both the direct and indirect effects of your marketing spend, really boosts the depth of understanding and your ability to plan effectively.

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

Hubspot

APRIL 2, 2021

That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Choozle

JUNE 2, 2022

More than half of website visitors spend less than 15 seconds on the site. It sets up brand clients for creative success because it makes adding new capabilities and functionality to the media plan easy. Full-funnel engagement with your target audiences calls for a mixed-media plan that incorporates a range of digital channels.

Top of Funnel 76

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 76

Digilant

FEBRUARY 28, 2024

Today, that’s how marketers are spending their time. What is the right media mix to reach the audiences that matter? In relatively short order, marketers aren’t going to have to spend their time and brain power on such questions—because AI will do it for them. What message will convince people to purchase our product?

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Bionic

OCTOBER 29, 2019

Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Spending Analysis. Spending Forecasts. Excel Spreadsheets Slow Media Planning. Tools Used.

Work Management 8

Work Management Media Plans Budget Programs Software 8

Martech

JUNE 16, 2022

I spent the first 10 years of my career in the digital ad agency space, really focused on digital media planning and buying. Like talking to a CEO founder who is pre revenue and they’re spending hundreds of dollars a week on paid marketing. How did you get to where you are today? People get really attached to buzzwords.

Paid Search Agency 92

Paid Search Agency Startups Consulting Acquisitions 92

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81