Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

LeanData

FEBRUARY 4, 2022

Your speed to lead – aka, your lead response time – can make or break your go-to-market (GTM) success. It’s your time to first contact, and it’s helpful to think of speed to lead in terms of the following equation: Lead Response Time = Lead Processing Time + Representative Response Time. B2B buying journeys have changed.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Marketing Qualified Leads 98

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Stats 128

Stats Business Lead Scoring Lead Ranking 128

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns. Disruptive Advertising).

Stats 71

Stats Email Marketing Trends Planning 71

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. If you’re not convinced, here are five stats that’ll help you understand the rise of artificial intelligence. Yet marketers should be happy that every martech giant is investing heavily in machine learning. Machine learning.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Public Relations 103

Public Relations Stats Work Management PR 103

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Ontraport

JULY 6, 2018

Marketing tracking is less overwhelming when you think of it in terms of the customer lifecycle. Here are the different stats you'll want to look at as your relationships with your leads and customers grow. The post Stats to Track Through the Customer Lifecycle appeared first on The ONTRAPORT Blog.

Stats 76

Stats Marketing Qualified Leads Leads Lead 76

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

Stats 100

Stats Content Marketing Content Curation 100

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. Mind games.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Stats 106

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 269

Work Management B2B Marketing Marketing Management Budget Programs 269

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways. Image: CMI.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion by 2025 (Markets and Markets). Let’s dive into the stats to get a better understanding. IBM) 54% of businesses cite data quality and completeness as their largest marketing data management challenge.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

SmartBrief - Marketing

MAY 14, 2024

With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Data-driven decision-making is more than stats and numbers. Why do you need B2B data-driven marketing? It also helps when there is huge competition and shifts in market trends.

Allocation 82

Allocation B2B Marketing B2B Privacy 82

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. runaway leader here is word-of-mouth marketing, cited by 71% of respondents as being their number one channel for finding new clients. Biggest Challenges & Pain Points. Image Source.

Stats 101

Stats Design Research Word of Mouth 101

Content Standard

APRIL 19, 2018

When Instagram users engage, they really engage: According to their 2017 stats , users spent an average of over 20 minutes a day on the platform, and those under 25 upwards of half an hour. Brands that aren’t already marketing with Instagram Stories should sit up and take notice. or just feel like being playful.

Brand Identity 52

Brand Identity Branding Paid Search Agency Storytelling 52

Outbound Engine

OCTOBER 30, 2018

Instead of trading ghost stories, we’re going to share a list of scary and surprising small business stats. Learn from this small business stat: If you work with either internal team members or external contractors, let them know you appreciate their hard work and contributions. Recruiting & Retention Struggles.

Small Business Marketing 49

Small Business Marketing Stats Paid Search Agency Business 49

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Marketing AI 251

Marketing AI Webinar Metrics Content Marketing Planning 251

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 295

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 295

Parse.ly

NOVEMBER 15, 2018

In case you know someone who still needs convincing that newsletters are valuable , here are three more stats that prove it. Email, for all its quirks, is an environment that allows editors and marketing teams a certain degree of control. 10,000 people wrote in to the Quartz Obsession newsletter in the first year. We cannot do this.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light.

Planning 258

Planning Customer Satisfaction Paid Search Agency Work Management 258

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Moz

FEBRUARY 7, 2019

I'm President and partner of Kick Point , which is a digital marketing agency based way up in Edmonton, Alberta. What I'm going to be talking about today is using STAT for content strategy. I really like STAT. The first thing about STAT, if you haven't used STAT before, again check it out, it's awesome.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Engagio

OCTOBER 8, 2018

In research for our Clear and Complete Guide to ABM Analytics , I chatted about practical starter tips with Eric Wittlake , senior analyst at TOPO , an analyst first focused on helping Sales, Marketing, and Sales Development adopt the patterns and plays that drive revenue growth. The target account list defines your target market.

Ideal Customer Profiles 54

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 54

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362