KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. I’ve heard Ty Heath also talk about this concept.

Rules 63

Rules Brand Identity Branding B2B 63

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 212

Content Marketing Work Management Paid Search Agency Marketing Management 212

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Vidyard

SEPTEMBER 30, 2013

Your content consumers are in control, and that’s a shift that organizations — particularly marketers — have been challenged to roll with across all of their initiatives. Here are 4 storytelling rules for the video marketer, with a few examples of videos that take the cake for great storytelling!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 264

Marketing AI Distribution Content Marketing Content 264

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Content Marketing Institute

NOVEMBER 20, 2018

They’re not fond of rules. More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Content marketers own storytelling.

Rules 99

Rules Creativity Content Storytelling 99

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

Tactics 266

Tactics B2B Marketing Work Management Planning 266

Marketing Insider Group

JULY 19, 2015

The same can be said for business and storytelling. And although such primitive urges are strong, they don’t rule our actions. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? It’s revealed daily as buyers and sellers perform the transaction tango.

Storytelling 100

Storytelling Business Television marketing B2B Sales 100

Heinz Marketing

AUGUST 25, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Three attribution modeling concepts and the paid credit metric to help marketers better understand their marketing campaigns. 25 Questions from Content Marketing Experts.

Barriers 53

Barriers Storytelling Marketing Attribution B2B 53

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. Image Source: Inc.

Enterprise Management 225

Enterprise Management B2B B2B Thought Leadership SMB 225

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? What are the rules and process of working with the social team? Measure social data among other marketing metrics to show impact.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

Top of Funnel 268

Top of Funnel Tips Content High Quality Lead 268

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Modern web videos still need to play by the rules of websites.

Video Marketing 240

Video Marketing Storytelling Content Paid Search Agency 240

Contently

APRIL 15, 2016

But the lack of certainty doesn’t mean that marketers can ignore VR. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities. For marketers, the latter option will put you in a far better position once virtual reality becomes more of a reality.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. web, email, blog, video).

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Outreach

JANUARY 29, 2019

Customers play a new game now with different rules - their knowledge share has skyrocketed and you can only catch their attention by offering something new. Why you need an army of storytellers. Beau Brooks joined The Sales Engagement Podcast to share how his team harnesses the power of storytelling. But a good story will.

Storytelling 69

Storytelling Curation Impressions Training 69

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Lauren Patrick, VP of Marketing at Curricula.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Two-thirds of brand marketers think that content is better than most types of advertising.

Storytelling 165

Storytelling Content Marketing Paid Search Agency Content 165

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Aberdeen

JUNE 10, 2019

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. 3 Ways Intent Data Fuels Storytelling Success.

Intent Data 40

Intent Data Storytelling Intent Purchase Intent 40

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. That’s no coincidence.

Conversion 195

Conversion Top of Funnel Content Lead Nurturing 195

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

Contently

MAY 18, 2021

Today, I get to talk about some good news and what it means for the future of content marketing. Contently is incredibly passionate about helpful, non-promotional content and storytelling. Content marketing is complicated. Enterprise marketers need strategy to be successful. And they got me in a reflective mood.

Enterprise Management 88

Enterprise Management Marketing Budget Content Marketing Storytelling 88

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Envision your brand stories as extensions of marketing.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Circle Studio

APRIL 28, 2022

Marketers should first understand what their audience cares about and ensure that their copy is addressing those interests. How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. What issues are most relevant?

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Heinz Marketing

JULY 25, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Traditional marketing methods have had to shift with social distancing, and webinars are taking over. Great Storytelling Connects Employees to Their Work.

Storytelling 112

Storytelling B2B Webinar Metrics B2B Sales 112

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’.

Paid Search Agency 250

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 250

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121