Webbiquity
FEBRUARY 7, 2023
Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.
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Marketing Insider Group
MARCH 29, 2023
Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about?
Tomorrow People
SEPTEMBER 1, 2022
For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Why is storytelling important for B2B companies? And it paid off.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing Why functioning like a newsroom works How a structured approach to content creation and marketing can bring your brand (..)
Tomorrow People
SEPTEMBER 1, 2022
For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Storytelling brings many benefits to your B2B organisation. And it paid off.
Marketing Insider Group
MARCH 24, 2021
Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Following a step-by-step plan can jumpstart your storytelling initiatives.
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. The engine underneath is training, governance and a modern content and communications organization.
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