Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Image: CMI.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 360

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 186

Marketing Mix Planning Allocation Tips 186

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. This is when the general market meets your new product in its entirety for the first time. Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? Look for examples that are similar.

Product 244

Product Paid Search Agency Planning Case Studies 244

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. It’s important for your company to put its best foot forward with its audio marketing collateral.

Planning 322

Planning Tips Paid Search Agency Marketing & Strategy 322

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. and average view time by 62.6%.”

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Verticals 123

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 123

Launch Marketing

MAY 29, 2024

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Prioritize gaps and develop a plan for addressing them.

B2B Marketing 118

B2B Marketing Ad Building Planning Paid Search Agency 118

Martech

APRIL 16, 2024

Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.).

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124

illumin

MAY 31, 2024

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. PayPal just announced its new advertising business venture. And it’s not just PayPal.

Paid Search Agency 105

Paid Search Agency Marketing AI Peer-to-peer Ads 105

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. In 2024, it’s time to truly know your audience by tapping into data.

Rules 152

Rules Planning Brand Identity Branding 152

Martech

MAY 21, 2024

Fifteen percent of adults who plan to watch the Olympics are aware of this. These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. The post Women’s sports marketing set for take-off appeared first on MarTech. Why we care. Other highlights.

Planning 102

Planning Advertising Agencies Sample Statistics 102

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Personalizing marketing makes people feel the brand knows and caters to their unique preferences, interests and needs to foster a stronger personal connection.

Loyalty 98

Loyalty Personalization Peer-to-peer Planning 98

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 111

Advertisements Advertising Allocation Planning 111

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. What is Seasonal Marketing? What Trends Typically Affect Seasonality in B2B Marketing? For example, research when and where big industry events are being held, or for existing clients, simply ask them about their schedule.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Marketers should “reach ALL diverse consumers” Overall, there is a lack of understanding about the Asian American consumer segment. hours per week online.

Advertising Agencies 98

Advertising Agencies Communities Paid Search Agency Planning 98

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 101

Efficiency Work Management Marketing Management Allocation 101

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 209

Marketing AI Trends Google SEO 209

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Tactics 105

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 125

Marketing Automation Services Marketing Automation Work Management Automation 125

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Each marketing channel is associated with multiple projects or activities.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

B2BMarketing.net

JUNE 5, 2024

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Ryan Miles, Director – International Marketing at Microsoft Advertising, to discuss the nature of marketing at one of biggest household names in the world. With Microsoft Advertising’s Ryan Miles appeared first on B2B Marketing.

Planning 52

Planning Marketing & Strategy B2B Marketing B2B 52

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Have a plan. What are you trying to accomplish?

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. Track the Current Trends The marketing landscape evolves rapidly.

Allocation 117

Allocation Planning Advertising Agencies Paid Search Agency 117

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

Email Marketing 127

Email Marketing Automation Tools Planning 127

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 80

Paid Content Paid Search Agency Lead Ranking Planning 80