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Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

KoMarketing Associates

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. About 49% claim that their number of personnel dedicated to influencer marketing has “slightly increased.”.

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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year.

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Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

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Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. report, and statistics suggested that most B2B chief marketing officers (42%) are centering their 2023 martech strategy around improving the customer experience.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.