Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. “That’s easy,” you say, “The internet is chock full of statistics.” It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. Consumer brands also report a median decline of 19.6%

Social Media 321

Social Media Social Marketing Media Content Marketing 321

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. goes toward social advertising, while 9.8% is dedicated to search advertising. is invested in digital display advertising as well.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. That being said, most marketers (59%) agree that they currently have “the right amount” of channels in place. Balancing Paid and Unpaid Marketing Channel Investments. is used on email marketing.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Non-Content Offers. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Download Report”).

Paid Content 240

Paid Content Advertising Agencies Linkedin Advertisements 240

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. The result is more impactful and engaging ads.

Advertisements 157

Advertisements Advertising Campaigns Allocation 157

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Trends 363

Trends Content Marketing Work Management Planning 363

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. Check out these numbers: 33 Business Blogging Statistics. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 60% of marketers say blog content creation is their top inbound marketing priority ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 4, 2020

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. Social media marketing (69%) has proven to be the most effective channel for performance marketing campaigns thus far.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%).

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. This was a drop from 16% growth recorded in Q4 2019, and the weakest growth the authors of the report have seen over eight years.

Search Marketing 156

Search Marketing Marketing Report Spending Cost Per Click 156

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. They favor organic results over paid search ads.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 308

Marketing Automation Services Budget Programs Enterprise Management Work Management 308

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social and marketing in the fourth quarter of 2017, Merkle recently conducted its “Digital Marketing Report.”

Spending 163

Spending Facebook Ads Social Media 163

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 234

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 234

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Allocation 238

Allocation Marketing Budget SEM Planning 238

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. It requires commitment and staying up to date on changes made by search engines. Ahrefs reported that 92.42

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 212

SEO Marketing Analytics Tools B2B Marketing Tools 212

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 143

Paid Social Agency Social Media Work Management Organization 143