5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

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The Sales-Driven Guide to Building a Content Calendar for B2B

DivvyHQ

Content planning for large B2B marketing teams can get chaotic if they don’t have the right tools to keep them on track. One of those key tools is a content calendar that tells you where, when, and with whom you will carry out each task. Here’s how to build yours.

SME 61

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 69

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 52

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 52

5 Ways to Engage Subject Matter Experts in Content Marketing

Content4Demand

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. They tend to be very busy people, and helping out marketing isn’t always one of their stated responsibilities or top priorities. For very technical products, SMEs often have scientific or engineering backgrounds and feel uncomfortable in the “left brain” world of marketing and storytelling.

SME 40

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO.

SME 131

Now Is The Time: Make Business & Marketing Goals for The Year Ahead

The Lead Agency

one of the most important marketing tasks you can do is to set goals and objectives for the year ahead. Because if you don’t know what you’re trying to achieve, you’re not going to get the most out of any marketing campaign, or for that matter, any other business initiative.

SME 62

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? What Is Marketing Transformation? Marketing transformation means different things to different stakeholders. What’s Driving Marketing Transformation.

SME 100

How to Make the Most of Content Audit Results

Content4Demand

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Identify which products or services you plan to feature in your campaign(s). Put Your Plan Into Action.

SME 59

If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand. While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out.

21 Traits of Poorly Designed Websites

Hinge Marketing

But the role our websites play in our marketing and business development efforts continue to evolve. Planning and Organizational Issues . Professional services marketers must continue to make the case to their leadership teams that it is time to invest in a more sophisticated website.

Design 131

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? This experience included a variety of sales, marketing, business development, and management positions. Step 2 Constructing a detailed outline (blueprint) of the proposed white paper that will provide marketers with a good idea of the planned size, framework, flow, and key points expressed in the first draft.

Paper 146

What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing. content marketing.

Cost 66

4 Pro Tips for Creating Video Content that Resonates with your Audience

Vidyard

Video Transcript: At this point you’re either leveraging video in your marketing plan or know you soon need to. If 3 million teenagers watch your video because it’s hilarious but you provide software for SME’s, those views may not be so valuable. You know video’s where it’s at. But how do you create content that will pull in qualified buyers and keep them coming back for more?

SME 58

Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. Leverage the Top Marketing Channels with Your Content.

Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. The average marketer relies on seven different digital marketing tools to keep them from going insane. Finding software that integrates and plays well with one another is key to an effective marketing stack. Digital Marketing Software Example: Hubspot.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Do they have a plan?

Top 15 Content Marketing Agencies in Europe

Outgrow

Top 15 Content Marketing Agencies in Europe. Here’s a list of the best content marketing agencies in Europe that can make your brand stand out. Today, content marketing sits in the heart of all digital marketing endeavors. and market it across digital platforms.