Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) In our business, demand generation and content marketing are nearly synonymous. AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?

7 Must-Know Facts About Content Syndication and Intent


However, if you’ve never been exposed much to this method in your marketing life, you might have missed some of these must-know things about it. Many marketers believe content syndication to be harmful to SEO. Besides, such sites bring in quality leads for your company.


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Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

B2B Marketing Trends & Studies That Every Marketer Should Know


The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Why Customer-Centricity is Important for B2B Branding


Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. B2B Marketing

How to find the target audience: 6 simple steps


According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1.

B2B Marketing in Martech Age


B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Martech is a catchword in the B2B marketing realm these days. The modern Martech age aids B2B marketing.

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5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets


Marketers also question themselves on the ad units contributing maximum leads. An introspection on all the above parameters helps marketers optimize their daily budget spent. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn. LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation.

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Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. Remember, the content marketing revolution is on, and that means you aren’t the only one creating content.

How Brand Advertising is Beneficial for B2B Marketers


Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. B2B Marketing


Top 5 Ways to Supercharge ABM with Intent Data


The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs. According to research from ITSMA, 87% of the marketers that measure ROI accede that ABM outperforms every other marketing investment. B2B MarketingPrologue.

How to Make An Efficient Content Pipeline


Content marketing is all about attracting engaging with & converting the prospects by engaging with them at the right time, on the most suitable platforms across the web. But that’s not what content marketing is all about.

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Read more on How to Build Customer Loyalty with Content Marketing.

How B2B Marketers can stay close to their Customers


Effective marketing is difficult to get right. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. B2B marketing has evolved. In an era of digital transformation, marketing has several boulevards.

10 Tips for Building B2B Marketing Campaigns


Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Steps to Building B2B Marketing Campaigns.


Top Facebook Ad ideas for B2B SaaS Businesses


As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.


Benefits of Content Personalization for B2B Marketers


Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. B2B MarketingPrologue.


10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. However, to optimize sales conversions marketers need to scrutinize the behavior of their customers once they get converted on several platforms across the web & optimize their experiences. The following technics can be used by B2B marketers to optimize sales conversions: 1. B2B Marketing

How To Use Content Marketing for Business Success


Content marketing is the strategy to make your content shine. Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success.

How B2B Marketers can Attract Gen Z to Improve Their Brand Value


For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Methods to Draw Gen Z to B2B marketing Endeavors. B2B MarketingPrologue.

#10 Best Practices for Effective Lead Nurturing


B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Lead Generatio

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)


Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.


6 Tips to Evolve Your Content Strategy in 2020


As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).


How to use Data to improve B2B Personalization in 2020


Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. B2B Marketing

21 Steps to be Successful in B2B eCommerce


To be successful in B2B eCommerce marketers need to run a B2B eCommerce channel which is inherently complicated as compared to B2C and involves the following challenges: Payment methods are vast including PO., Making the site launch and ongoing marketing a success. Time to market).

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

  They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.    For CEO’s and their staff of senior sales and marketing executives, they have proven to be the communications platform to help their employees become buyer-focused.  The Importance of Buyer Personas to Lead-to-Revenue Management.

Content Marketing to Acquire Precious External Business Information


B randing lies at the core of every B2B marketing endeavor. According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Content Marketing


How Account-Based Sales Development Benefits B2B Marketers


Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Within the modern B2B landscape the core bottom-line goals for the marketers have transcended beyond the conventional approaches to ROI optimization to engross Customer Acquisition Costs & the Lifetime Value Costs.

Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology. Marketing is not a solo effort.

Why Content Distribution is the Perfect Marketing Strategy


Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content Marketing

How to Define & Measure Social KPIs – Part – 2


For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. To turn the brand followers into customers & further into brand advocates, the marketers need to analyze the type of engagement of the audiences on Twitter.

How to use Account-Based Marketing to Acquire High-Value Customers


Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. With ABM, marketers can manage who will see their marketing content.

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency. E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions.

11 Practices for B2B Landing Page Optimization (LPO)


The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits. Chatbots help the marketers assist their buyers with specific solutions to their problems & supplement the human elements of the customer service. B2B Marketing

How to Orchestrate ABM for Optimized Sales Conversions


Account-based marketing (ABM) is an strategic approach towards architecting, measuring, evaluating & optimizing hyper-targeted marketing programs & other precise tactics to delve into the details about the specific business accounts before optimizing the users’ experience (UX) for the key decision-makers holding those accounts, to in-turn expedite the sales funnel, increase the integration between the marketing & the sales teams & finally to maximize the sales conversions.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time. Nonetheless, B2B marketers can benefit immensely from a viral content strategy.

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