Key B2B Demand Generation Strategies for 2015
JANUARY 29, 2015
Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) In our business, demand generation and content marketing are nearly synonymous. AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?