The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. Contact us today or request a free marketing consultation.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Heinz Marketing

AUGUST 19, 2021

Most marketers are familiar with the Pareto 80/20 Principle. It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Assists with marketing strategy development. Creates stronger, more impactful marketing messages.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 92

Lead Ranking Loyalty Segmentation Marketing AI 92

SalesIntel

JUNE 28, 2022

Typically the first person to make contact with a lead, sales development representatives (SDRs) are key members of any sales team. . An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. It also helps them to prioritize leads to speed up your sales cycle.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What are the objectives of the go-to-market plan?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Rev

AUGUST 16, 2023

At Rev, we utilize the power of AI to analyze where companies stand—and how they are shifting over time—from the value they bring to market to the functions of people within the organization.) But that leap could not compare to the leap of using psychographics. With a traditional ICP, you’ll keep targeting more of the same.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any organization. However, not all leads are created equal. To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs).

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Opt Intelligence

NOVEMBER 28, 2022

Facebook ads are a versatile marketing tool. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. Why Facebook Lead Ads? Why Facebook Ads?

Facebook 69

Facebook Ads Landing Pages Product 69

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SendX

NOVEMBER 12, 2020

It significantly reduces the time taken from lead discovery to closing the deal and optimizes sales productivity. Intent data is an extremely powerful resource because it not only allows you to predict your lead's next move but also shows you the areas in which you can capitalize on when approaching a lead.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Creating personalized customer experiences and content can help marketing efforts focus on your buyers’ unique pain points.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Heinz Marketing

OCTOBER 2, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. 50-80% of 5-star opportunities are missed, and up to 66% of leads are low-fit and clog the funnel. Rev’s key capabilities include the following: Ranks and scores target lists and incoming leads. Think of it as psychographics from an account perspective.

Ideal Customer Profiles 112

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 112

Unbounce

MAY 1, 2021

Demographic segmentation is marketing segmentation based on demographics. Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. A little bit of personalization goes a long way in marketing writing.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 83

Marketing AI Planning Paid Search Agency Psychographics 83

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Media and influencers: which publications do they follow, and which individuals are leading the conversation in their world? What is their demeanor?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? “Always Be Collecting Data.”

Psychographics 100

Psychographics Aggregators Privacy Eye-Tracking 100

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Navigate the Channel

JANUARY 2, 2024

The impact of online reviews on a business’s reputation and bottom line cannot be overstated, making them a critical element in the marketing landscape. Remember, this is not a demographic thing as much as it is a psychographic one. The most fundamental strategy will naturally lead to better reviews over time.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Media and influencers: which publications do they follow, and which individuals are leading the conversation in their world? What is their demeanor?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

DECEMBER 19, 2023

A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. Who are you marketing to?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Marketers must take care to ensure their email content is error-free and personalized accurately. How it works. Loyalty program status.

Automation 93

Automation Top of Funnel Psychographics Loyalty 93

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Goals of Video Marketing. Value-added videos can lead audiences to come back again and again.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Unbounce

NOVEMBER 21, 2021

Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. What Does Lead Generation Look Like in Email Marketing?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Check out this post.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. Marketing your product without a target audience in mind is aimless and will result in a ton of money wasted on fruitless marketing efforts. Work-From-Home Walter. Dog Fanatic Fran.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This helps to strengthen customer relationships and build loyalty, which can lead to increased revenue. Example: “How do you use our product or service?”

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. Include a step on your planning workflow to question your current assumptions about who is in the market for your solutions. What will be the next big thing?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40