KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. It’s also a problem for us marketers.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KEO Marketing

OCTOBER 9, 2017

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement.

Marketing AI 48

Marketing AI Lead Ranking Paid Search Agency Planning 48

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. The Power of AI and Machine Learning. Dealing with Averages. Dealing with Data Scarcity.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Martech

DECEMBER 3, 2021

In reality, content has always been the best way to do marketing. By exploring the relationship between SEO, SEM and on-site search, you can begin to optimize the experience your prospects get when they arrive at your site. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation.

SEM 108

SEM Best Practices Advertising Benchmark Marketing Prospects 108

QuanticMind

OCTOBER 18, 2018

Imagine the surprise, then, when you learn your marketing department is struggling to meet targets and urgently needs to implement some new, sophisticated strategies to overcome the growth plateau. The SEM team at 1-800-Dentist knew it was time for the latter. This was the problem facing 1-800-Dentist. Emphatically.

SEM 40

SEM Work Management Marketing Management Advertising Agencies 40

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing?

Search Marketing 128

Search Marketing Paid Search Agency Planning PPC 128

The Point

OCTOBER 8, 2020

An old boss once commented: “75% of marketing is just being in the right place at the right time.”. For more companies than not, marketing success is rarely about convincing a given individual, on a given day, to buy what it is you’re selling. Marketing Success & the Accident of Timing Click To Tweet.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

QuanticMind

NOVEMBER 29, 2018

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. The State of Today’s Business Intelligence.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. Define the percentage of that revenue (or pipeline) for which marketing is responsible. The trend is towards the higher end of that range, as marketing assumes responsibility for more and more of the funnel. We prefer to base budgets on MQLs vs. raw inquiries.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

JANUARY 9, 2018

At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. Artificial Intelligence. You need to learn more about your customers to provide the kind of experience they expect, and artificial intelligence (AI) helps. About KEO Marketing.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Marketing Analytics Summit 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Rev

OCTOBER 15, 2018

Never ending waves of technology innovation wash across marketing departments every day. To find out the best ways to set up a Digital Center of Excellence and to learn more about their benefits, I talked to Siara Nazir , Head of Digital Marketing at Autodesk. Ignore this innovation at your peril. The change is constant.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

QuanticMind

AUGUST 30, 2018

The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. By targeting Facebook users who like competitor pages, you can expand your reach in the target market and give consumers another option.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

QuanticMind

OCTOBER 17, 2019

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

SEM 40

SEM Advertising ROI Effectiveness ROI 40

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

KEO Marketing

OCTOBER 23, 2017

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

QuanticMind

JUNE 7, 2018

Given how saturated our media landscape has become with mentions of machine learning, however, we felt the need to explain the topic as well as clear up some of the misconceptions between it and AI. Moreover, it’s incredibly important if you’re a marketer or business to understand machine learning and what it can do for you.

Marketing AI 40

Marketing AI Classified Ads Business Sample 40

Biznology

DECEMBER 4, 2018

Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals. SEO & SEM Yields Increase. We also found that 24.5%

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

QuanticMind

JANUARY 22, 2019

By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. So what does that mean for you and your SEM program? Conversely, regular AI can never grow beyond what it’s preprogrammed to do.

Marketing AI 40

Marketing AI Classified Ads Correlation Advertisements 40

QuanticMind

MARCH 26, 2019

Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

Leadspace

APRIL 5, 2023

With an intent model, you can automatically achieve AI-generated scores to identify low, medium or high intent. Intent is a great way to time your engagement with companies that are expressing in-market buying signals in your products and solutions. The best intent signals are targeted at specific market segments.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52