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The Attract Issue

Ontraport

SMS Lead Capture and Follow-up campaign. To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Keep track of your campaigns at each stage of the customer lifecycle with naming conventions best practices. Read more arrow_forward. Download here arrow_forward.

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MarTech’s email marketing experts to follow

Martech

He went from there to director of newsletters for BuzzFeed and The New Yorker magazine. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social. He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter.

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Understanding the Three Layers of E-Commerce Revenue

SmartBug Media

Through paid acquisition, a company wins a new customer via a paid marketing channel, such as social media ads, display ads, Google AdWords, paid features in magazines, affiliate marketing, influencer campaigns, and so on. A few ways companies are doing this is by: Creating useful, informative email and SMS campaigns.

SMS 98
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The Attract Issue

Ontraport

SMS Lead Capture and Follow-up campaign. To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Keep track of your campaigns at each stage of the customer lifecycle with naming conventions best practices. Read more arrow_forward. Download here arrow_forward.

SMS 69
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The end of marketing or a new beginning? The truth about AI

Martech

Newspapers and magazines were largely replaced by social media. Telemarketing was replaced by SMS marketing. The phone book was replaced by online search. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

The average person has an attention span shorter than that of a goldfish, generally losing concentration after 8 seconds, according to a Microsoft study reported on by Time Magazine. SMS personalized outreach. SMS read and response rates this high indicate something special is occurring here… and it is.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). It was a simpler life, from a content consumption and communication point of view. Then came the web. Television.