Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers. Experience the stories of Content Marketing World Sept.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Here are 9 key insights and action items I found while reviewing the B2B social media marketing report.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing? Direct-to-consumer companies cater to people’s desire for simplicity.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. by Jon Miller Online video is exploding. The appeal of the play button.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Content Standard

JUNE 17, 2015

In order to get noticed in today’s world of marketing mayhem, brands have gone to great lengths to tell their stories in an engaging way. However, sometimes marketers’ efforts can backfire. Who ever said content marketing can’t include a full-length movie? <!– – iframe –> 2.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Social Media Examiner. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Paul Gillin

DECEMBER 18, 2012

Most customer attacks don’t go viral, but they can be effective even without big numbers. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. Farming Out Customer Care. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? A marketing campaign is a variety of content assets centralized around one message.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

ClearVoice

AUGUST 1, 2019

So, how do marketers lay the groundwork of a campaign that will create positive conversation? The super-inclusive underwear brand is known for embracing all shapes and types in its marketing, sizing and CSR. Aerie has been a frontrunner in responsible fashion advertising since its inception.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a breaking story across the marketing and advertising industry. of the vodka market. Think it's easy to create a whole new market for your product?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History. 3) WestJet Christmas Miracle Video.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

readwrite

MARCH 13, 2012

“Grand new marketing paradigm, or a collection of 800 million people who don’t seem very interested in clicking on ads?” Reality TV and viral YouTube videos have made that happen, stretching those 15 minutes to perhaps 15 intense hours on the Internet. Facebook becomes a magazine.

Facebook 40

Facebook Paid Search Agency Ads Mobile Advertising 40

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Contently

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. Content marketers in all industries can learn from these examples.

Thought Leadership 143

Thought Leadership Ad Building Brand Identity Branding 143

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SendX

JANUARY 20, 2020

Giveaways have always been popular with big brands and marketers. However, marketers have found a method of boosting their Instagram followers dramatically within a short space of time. Giveaways are viral because people love the excitement of being a potential winner. This is a marketers dream!

Ad Building 228

Ad Building Marketing Management User-Generated Content Viral Marketing 228

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. While paid media is often considered an outbound marketing approach, it is actually a powerful inbound marketing tool.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Hubspot

MAY 24, 2012

But they extend beyond the hyper little kid target market. Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns. This guy has gone viral! The Keebler Elves. You know the Michelin Man? Don't remember?

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

Convince & Convert

AUGUST 10, 2012

The market will bear that out, right? A social media marketing software provider analyzed 10,000 campaigns from top 10% performing brands , which probably means the top 10% of their customers, to understand some stuff about social campaigns. You have a viral effect of 1.3 I say go for it. But I don’t know. Jay : Thank you.

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog. Copyblogger. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

ConvertKit

JUNE 19, 2020

Tabitha is known for her loving demeanor, and her honest, viral, and comedic food reviews. Marques Keith Brownlee, also known professionally as MKBHD, is an American YouTuber and former professional ultimate frisbee player, best known for his technology-focused videos and podcast. YouTube: marquesbrownlee. YouTube: Prince Ea.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog. Copyblogger. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Scoop.it

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Single Grain

SEPTEMBER 22, 2020

Traditionally, giveaways were hosted at physical stores, on TV shows, and in magazines and newspapers. Subscribe to two YouTube channels (250 points each). Creating the giveaway post was the first thing they did, and it ran for ten days: It’s best to use your already established marketing channels to promote your contest.

Traffic 141

Traffic Marketing Websites Social Media Startups 141

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing. Why is that?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Hubspot

NOVEMBER 4, 2014

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Over 2 million subscribers on YouTube, 1.71 Virality, thy name is Kian. Finding Viral Triggers.

Viral Marketing 28

Viral Marketing Campaigns Top of Funnel Long Tail Marketing 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

APRIL 12, 2016

If Tasty videos are taking over your Facebook News Feed, consider yourself front-and-center for a lesson in how multichannel marketing is evolving. Tasty isn’t even a year old, but it’s already accumulated over 50 million Facebook fans and over 84 million comments, New York Magazine reported. The Power of Platform.

Video Marketing 43

Video Marketing Planning Viral Marketing Facebook 43

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Outreach Marketing Virtual Summit.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80