Remove long-tail target
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? It’s an art and a science. But how do you know for sure?

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

SEO 243
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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

The challenge is that fragmented intent doesn’t deliver targeted traffic. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

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Improve Your SEO Research With SEO Tools

Brightedge

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

While it’s true that knowing the target audience and writing dedicated articles is crucial, it is also essential to write readable content. Keyword research and selecting the right keywords to embed in your content are crucial. A good copywriter knows how to select main keywords and separate long-tail keywords.

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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. This situation is where using well-planned long-tail keywords is of the utmost importance. Contextual targeting is like a partnership between content and advertisers.

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