Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Quick Takeaways Optimizing blogs for SEO involves strategic keyword usage, internal linking, and enhancing user engagement. Let’s jump right in! Blog SEO Optimization Tips 1. Video source 3.

Lead Ranking 283

Lead Ranking Lead Scoring SEO Optimization 283

Marketing Insider Group

MAY 6, 2025

Among many other things, they will: Target long-tail keywords that reflect buyers’ intent. These are keywords with high traffic that attract the right audience. You are leaving money on the table if you fail to convert traffic into leads. This builds trust and drives traffic from outside Google.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

Brightedge

MAY 19, 2025

Why Long-Tail SEO Matters More Than Ever AI-powered searchespecially Googles AI Overviewsis rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. Long-tail keyword optimization is your front door to this AI-driven visibility.

Long Tail Marketing 52

Long Tail Marketing AIO Keywords Optimization 52

Marketing Insider Group

JULY 3, 2025

Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet?

Relevance 157

Relevance SEO Lead Ranking Lead Scoring 157

Optinmonster

AUGUST 14, 2024

If you don’t understand how to use keywords for SEO , you’re losing business. That means if you get keyword use wrong, you’ll seriously hurt your business. That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.

Keywords 105

Keywords SEO Effectiveness Lead Ranking 105

WordAgents

APRIL 10, 2025

The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. We’ll compare costs, traffic consistency, lead quality, and cost per acquisition across both channels to determine which brings a better long-term return for B2B companies. It rewards consistency.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Webbiquity

APRIL 15, 2025

Optimize for long-tail keywords. Target conversational and specific long-tail keywords that match user intent. Incorporate question-based keywords and phrases that reflect how people naturally speak. Demonstrating E-E-A-T can significantly impact website traffic, credibility, and ranking.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Marketing Insider Group

MARCH 15, 2023

show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. our own recent research (report coming soon!)

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Guest post by John Aaron.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Navigate the Channel

OCTOBER 17, 2024

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. With the majority of internet traffic coming from mobile devices, optimizing for mobile is no longer optional. Responsive design and mobile-friendly content are essential for SEO success.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Paid Search Agency 363

Marketing Insider Group

JUNE 21, 2021

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. An ultimate guide on your site can be an effective way to drive traffic, shares, and links to your content. Do Your Keyword Research . You want the keywords to feel natural and conversational.

Thought Leadership 336

Thought Leadership Long Tail Marketing Statistics Marketing Management 336

Webbiquity

JUNE 24, 2025

Not every site is losing search traffic to AI searches. Target AI-Focused Keywords and Natural Queries LLMs are trained on natural language—so write for how people talk , not just what they type into Google. Tactics: Use long-tail, conversational keywords (e.g., First, solid SEO still works.

Marketing AI 161

Marketing AI Optimization Generation SIC 161

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Increased Traffic to Your Website. Content plays the long game. Traffic alone isn’t enough.

Content 363

Content Long Tail Marketing Domain Keywords 363

Webbiquity

NOVEMBER 23, 2020

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. Search Engine Optimization (SEO).

Marketing Automation Services 258

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 258

Webbiquity

DECEMBER 4, 2019

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. What steps can you take to drive more traffic to your website in 2020?

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

SocialPilot

JANUARY 16, 2025

Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords. Keywords : In captions, hashtags, and profiles. LinkedIn : Keyword, engagement, content type, and recommendations and endorsements.

Social Media 116

Social Media SEO Media Lead Ranking 116

Brightedge

MARCH 21, 2025

Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long Tail Keywords Important? A long tail keyword is a phrase that is generally made from three to five words.

Keywords 59

Keywords Long Tail Marketing SEO Marketing & Strategy 59

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. Pick the Correct Keywords.

Copywriting 340

Copywriting Rules SEO Lead Ranking 340

FunnelEnvy

JANUARY 20, 2025

Driving relevant traffic to your B2B lead generation pages is the lifeblood of successful marketing campaigns. However, increasing traffic in the B2B space has challenges, including longer sales cycles, niche target audiences, and the need for highly tailored messaging. Key areas to focus on include: Title Tags. Meta Descriptions.

Lead Generation 52

Lead Generation Traffic Lead Ranking Lead Scoring 52

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Ranking 111

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 125

Long Tail Marketing Case Studies Case Study Studies 125

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Our own website ranks organically for nearly 100,000 keywords, delivering an estimated 44.3 Well, look at the keywords driving most of our traffic: Semrush.

Top of Funnel 359

Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. SEO efforts in the B2B space extend beyond mere website traffic. Content tailored for B2B audiences. Backlinks are a huge authority signal for Google.

SEO 306

SEO B2B Work Management Long Tail Marketing 306

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Keywords Explorer 2.0

PPC 270

PPC SEO Paid Search Agency Keywords 270

Marketing Insider Group

AUGUST 23, 2021

Gone are the days where you could just load up your content with keywords and call it a day. Google found out years ago that keyword-stuffed content made for an awkward read. Do Keyword Research. Keyword research isn’t only about figuring out what words should be in your content to attract search engines’ virtual eyeballs.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Are they reading it and leaving?

Analytics 334

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 334

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Understand the context behind keywords. The intent behind these keywords will likely differ from consumers performing similar searches.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

Single Grain

APRIL 25, 2025

It not only drives traffic and improves SEO but also maximizes visibility, engagement, and conversions. Content hubs have emerged as a powerful solution, with adequately implemented hubs capable of driving up to 300% more traffic while establishing your brand as an authoritative resource in your industry.

Traffic 52

Traffic Lead Ranking Ad Building Top of Funnel 52

Marketing Insider Group

OCTOBER 3, 2023

So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings.

Lead Ranking 326

Lead Ranking Lead Scoring SEO Tips 326

Marketing Insider Group

JANUARY 23, 2023

Doing so will generate more traffic, leads and conversions. Attracts Site Traffic Content-rich websites attract more traffic and work hard towards driving revenue and achieving company goals. The key to driving revenue with traffic is to create content that addresses the challenges and questions of your target audience.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 338

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. Image source Keyword Research: Finding Topics That Get Searched Keyword research is a critical component of topic selection. If no one is searching for a topic, its unlikely to drive traffic.

Long Tail Marketing 162

Long Tail Marketing Case Studies Case Study Keywords 162

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Type in a keyword to see which sites are most popular on a given issue. You’d surely appreciate any shortcuts you can find.

Trends 322

Trends Marketing AI Lead Ranking Lead Scoring 322

Webbiquity

MARCH 9, 2020

Achieving high rankings not only increase website traffic but also improve brand awareness of the product or service over time. It causes searchers to associate their interests (as expressed through the keyword phrases they use) with your brand. Digital Marketing Adds Long-Term Value to Products.

SEO 296

SEO Marketing Budget Planning Marketing Proposals 296

Marketing Insider Group

NOVEMBER 27, 2023

Measure the success of these collaborations by tracking campaign-specific metrics like engagement rates, referral traffic, and conversion rates that can be attributed to the influencer’s content. SEO Keyword Variations SEO is not a one-size-fits-all approach.

Planning 316

Planning Paid Search Agency Lead Scoring Lead Ranking 316