MarketJoy

JUNE 12, 2025

SEO works well when: Your audience is problem-aware and actively searching You have helpful content that ranks over time You want to reduce the cost-per-lead in the long run Blogs, guides, comparison pages, and keyword-optimized landing pages can create consistent traffic that compounds month after month.

Social Media 69

Social Media Lead Generation Lead Ranking Lead Scoring 69

Sprout Social

JUNE 13, 2025

YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources. To do this, focus on identifying the signals that suggest long-term value. Referral traffic: This indicates whether your videos are driving visits to owned properties.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Orange Owl Blog

MARCH 7, 2025

Microsoft Advertising (Bing Ads) Although often overlooked, Microsoft Advertising can be a cost-effective alternative to Google Ads, reaching professionals who use Bing as their primary search engine. Since competition is lower, CPC rates tend to be more affordable while still capturing valuable leads.

PPC 52

PPC Enterprise Management B2B Marketing Advertising 52

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? – Lower cost.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Single Grain

APRIL 20, 2025

First, it drives organic traffic without requiring ongoing ad spend. Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. As competitors reduce their ad spend, you may see lower costs per click and better placement opportunities.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Terms and Conditions 52

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 92

Keywords Paid Content Traffic Research 92

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Connect this information with CPC (cost per click) and average position for these terms as well.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

seo.co

NOVEMBER 1, 2021

We hope this post on keyword search volume will help you understand the topic better and use the tools so you can reliably predict which keywords will drive more traffic to your site and produce more engagement and sales. How competitive a keyword is, which determines its price per click or per impression. This is wrong!

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Contently

FEBRUARY 3, 2022

Owners of these companies generally dislike and distrust pay-per-click and they rely almost exclusively on organic search results to generate the leads they sell to clients. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value.

Lead Generation 217

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 217

KoMarketing Associates

APRIL 12, 2018

Perhaps there is an expectation for marketing to improve traffic, increase brand awareness, or even generate leads? Should you target high-volume search phrases that can increase brand awareness and shares, or long-tail, qualified queries that bring potential leads onto the site? Evergreen Topics.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

seo.co

MAY 18, 2025

Google Ads helps you attract high intent traffic to your business website which can, in turn, improve your revenue regardless of whether you’re an e-commerce brand, affiliate marketing company. Focus not just on high-volume keywords but also on long-tail keywords, which tend to have lower competition and higher conversion potential.

Adwords 59

Adwords PPC Work Management Marketing Management 59

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Content Marketing Institute

JANUARY 23, 2019

The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. Give cold ones something easy to watch/click. bsmarketer Click To Tweet. Get one of those variables wrong and you’ll pay (in higher cost per clicks, visits, and leads).

Paid Content 111

Paid Content Top of Funnel Cost Per Click Promotion 111

Navigate the Channel

AUGUST 24, 2017

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. The Elements of CPC in your B2B Campaign.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Biznology

NOVEMBER 19, 2012

In the Traffic Sources section, you see the percent of people who come to your website from search, referrals (e.g. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. A site growing in content and popularity should draw traffic from more search queries.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Single Grain

MAY 8, 2023

Dive Deeper: * How to Write a Strong SEO Title Tag (with Formulas & Templates!) * 17 Effective SEO Techniques to Drive Organic Traffic in 2023 * Overlooked SEO: Optimizing Images and Video for Search Off-Page SEO Off-page SEO is any search engine tactic you perform off your website. If a keyword has a high CPC, that means it’s valuable.

Education 111

Education Lead Ranking Lead Scoring Cost Per Click 111

seo.co

OCTOBER 7, 2021

When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” Digital marketing services. Content writing. Source: Moz Keyword Explorer.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The click-through rate is the number of times an ad is clicked on compared to the number of times it is displayed.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Zoominfo

AUGUST 7, 2018

Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. Use Sprout to track social media campaigns, referral traffic, and conversions to measure engagement and lead generation. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Only B2B

MARCH 10, 2022

While competition is fierce and the cost-per-click is greater than on other platforms, the ability to hyper-target your audience is a worthwhile price. Optimizing for mobile is becoming an increasingly crucial aspect of an efficient B2B lead generation strategy as mobile traffic continues to climb.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Single Grain

OCTOBER 27, 2020

The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic. In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel. The specific offers and promotions they’re running.

Paid Content 136

Paid Content Research Acquisitions Lead Ranking 136

Zoominfo

SEPTEMBER 10, 2018

What is the overall goal of my organic traffic strategy? What are some keyword searches or long-tail queries that my website must show up to succeed as a brand? Ubersuggest : Marketers use this app to find new long-tail keyword ideas in seconds. The answers to these questions will give you a basic starting point.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Single Grain

DECEMBER 23, 2019

Enhance CPC by looking for ad auctions that are more likely to generate conversions. Analyze the bids that are likely to get maximum traffic. when your CPC falls below a specified amount). You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords).

PPC 96

PPC Paid Content Marketing AI Trends 96

Hubspot

DECEMBER 22, 2020

They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. Which keywords have the best cost per acquisition ? Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101

PPC Work Management SEO Top of Funnel 101

Navigate the Channel

FEBRUARY 6, 2018

However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes. Quality of Traffic. B2C and smaller scale B2B companies report a high level of quality traffic when advertising on Quora.

Paid Search Agency 62

Paid Search Agency Budget Programs B2B Marketing Ads 62

Hubspot

JUNE 5, 2019

Additionally, when someone clicks on your model number ad, you can send them directly to a product page which gives them everything they were looking for in one place. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 78

PPC eCommerce Long Tail Marketing Advertising 78

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. In our case, this is $2,000 divided by 3,000 clicks, which results in approximately $0.67

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Outgrow

FEBRUARY 5, 2020

E-commerce sites can only survive if you are skillful and proficient enough to generate more sales and traffic on your website. Get more traffic and sales to flock on your website through on-page SEO. Furthermore, it is also essential to analyze the search volume and cost-per-click of that particular keyword.

Cost Per Click 64

Cost Per Click SEO CPC SERP 64

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Traffic to your full-length videos? But given YouTube’s size and potential reach, it can be worth it. It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Single Grain

MAY 6, 2021

The report is a way to measure the search engine optimization efforts, and it contains the following metrics or Key Performance Indicators (KPIs): Organic traffic. Organic clicks. You can find new keywords for which the site is acquiring traffic and include them in your SEO strategy. Click here to learn more and get started.

Template 145

Template SEO Lead Ranking Lead Scoring 145

Content Marketing Institute

JULY 24, 2018

CMWorld Click To Tweet. Buy native advertising to drive traffic to articles and then quickly grow my email list. 50,000: Invest in long-tail keyword paid search campaigns. That leaves a gap for low cost-per-click advertising on thought-leadership content. courtewakefield Click To Tweet.

Marketing Budget Creation 111

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 111

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. CTR, long-tail keywords. How Much Does Leadpages Cost? The Standard plan costs $37 per month.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Zoominfo

AUGUST 7, 2018

Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. The app keeps you updated on backlinks, keyword rankings, and traffic channels. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

JUNE 14, 2023

If the user clicks on the ad, they will be directed to the company’s website or a landing page specifically designed for health insurance services. Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52