Marketing Insider Group

FEBRUARY 13, 2020

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). The more accurate, descriptive, and unique you can get with your title tags and descriptions, the better. Google Ads.

Paid Content 279

Paid Content Google B2B Marketing Planning 279

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

SEMrush

JULY 3, 2025

A higher CTR means more people are engaging with your content, leading to increased traffic, conversions, and revenue. More importantly, organic CTR directly impacts your website traffic and conversions. Target long-tail keywords. Less competitive searches may have fewer SERP features.

Click Rate 95

Click Rate CTR Paid Content Paid Search Agency 95

Martech

MAY 30, 2025

Long-tail keyword tracking. Instead of optimizing solely for SERP position, you must now ensure that content is: Logically formatted and easy to extract. Dig deeper: LLMs, AI Overviews may be quietly driving homepage traffic The post How to build B2B authority in the AI search era appeared first on MarTech.

Marketing AI 97

Marketing AI B2B Thought Leadership Lead Ranking Long Tail Marketing 97

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average. Digital Marketing Adds Long-Term Value to Products.

SEO 296

SEO Marketing Budget Planning Marketing Proposals 296

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Each one also needs to have a business goal: Web traffic.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. That pitfall is paid search.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Well, look at the keywords driving most of our traffic: Semrush. Driving organic traffic. As you should! Here’s the thing. You need top-of-funnel content first.

Top of Funnel 359

Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. What results does Google return?

Lead Generation 217

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 217

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Ranking Lead Scoring 80

Marketing Insider Group

JANUARY 16, 2020

Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP. Optimized meta tags convince searchers to click through your listing on a SERP and visit your website. Hyphens should separate words in URLs for clarity. Keyword Usage.

Paid Search Agency 236

Paid Search Agency B2B Marketing Companies SERP 236

Marketing Insider Group

NOVEMBER 27, 2023

Measure the success of these collaborations by tracking campaign-specific metrics like engagement rates, referral traffic, and conversion rates that can be attributed to the influencer’s content. Experimenting with different keyword variations can uncover niches that drive traffic but are less competitive.

Planning 316

Planning Paid Search Agency Lead Scoring Lead Ranking 316

Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. How to Write SEO Texts to Win SERPs in 2023 And now, to practice: With the above three factors in mind, you still need actionable strategies for crafting quality SEO content and achieving a higher SERP ranking, right?

SERP 109

SERP Long Tail Marketing Dwell Content 109

Optinmonster

AUGUST 14, 2024

That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results. And no organic traffic means fewer leads and sales. SEO is optimizing your web pages for better ranking in search results pages (SERPs). No business can afford that, right?

Keywords 105

Keywords SEO Effectiveness Lead Ranking 105

seo.co

NOVEMBER 22, 2021

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Ranking 111

Marketing Insider Group

MAY 22, 2023

How can my company determine which channels generate the most web traffic for our brand? How can my company optimize our website to rank higher in SERPs ? What are the best tools for tracking and analyzing website traffic? How should companies optimize website content for long-tail keywords?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

OCTOBER 3, 2023

So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.”

Lead Ranking 326

Lead Ranking Lead Scoring SEO Tips 326

Contently

MAY 18, 2018

We all hate traffic quotas, sure, but it’s astounding to me how many of us resent having to use technology at all. I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Marketing Insider Group

NOVEMBER 28, 2022

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion? Title tags.

Optimization 235

Optimization Content Marketing Content SERP 235

Marketing Insider Group

NOVEMBER 13, 2023

Consider long-tail keywords and questions that users might ask. Image Source: Search Engine Journal However, recent observations, like the diminished presence of SGE in SERPs , highlight the importance of balancing AI-generated content with human-crafted responses for accuracy and trustworthiness.

Features 306

Features Marketing Agencies 2 Dwell Marketing Agencies 1 306

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

Long-form content that provides in-depth analysis or comprehensive reviews is becoming increasingly valuable as these articles not only address specific user intents hidden within long-tail queries, but also offer numerous opportunities for internal and external linking, driving more traffic and engagement to your site.

Product 69

Product SERP eCommerce Long Tail Marketing 69

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. Overall, this helps increase traffic to your page. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

sagefrog

OCTOBER 29, 2024

While this offers convenience, it limits the creator’s ability to influence how their content appears in responses, resulting in diminished website visibility and traffic. Integrate Long-Tail Keywords Long-tail keywords — longer, specific phrases — align closely with the nuanced, detailed queries users might input.

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). In addition to finding long-tail conversational keywords, you should try to write as much of your content as practical in a conversational manner. Make Your Content Conversational.

Optimization 267

Optimization Marketing & Strategy FAQ Long Tail Marketing 267

ClickZ

JULY 16, 2021

Low competition keywords give an advantage in attracting traffic. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

Lead Ranking 141

Lead Ranking Lead Scoring Keywords SERP 141

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. This consolidation of the SERPs will make SEO tougher than ever before.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 182

SEO Content Marketing Tips Long Tail Marketing 182

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Single Grain

APRIL 27, 2025

Alternative search engine optimization tactics should include diversifying beyond Google, as 47% of SEO experts are actively optimizing for platforms like Bing, DuckDuckGo, and Neeva to access new traffic sources with less competition. Results: Monthly organic traffic increased by 255% (from 21.6k

Tactics 52

Tactics Optimization Lead Ranking SERP 52

Orange Owl Blog

APRIL 5, 2025

AI in B2B SEO enables advanced capabilities such as real-time SERP analysis, predictive keyword research, automated content audits, and voice search optimizationall critical in a landscape where buyers conduct extensive online research before making decisions. Why is AI Important in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

Contently

FEBRUARY 8, 2023

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP).

Marketing AI 205

Marketing AI Trends Google SEO 205

Adobe Experience Cloud Blog

AUGUST 17, 2017

There are a number of factors that influence a user’s search engine results page (SERP). Your site traffic is a much more important data point than your keyword rankings. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. Country: Location is a major factor.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Ranking 134

Single Grain

APRIL 24, 2025

Key Takeaways Forums, such as Reddit and Quor a, are ranking higher on SERPs. Google has always strived to create a community for its users, so it should be no surprise that it’s ranking forum discussions high on the SERPs. However, they still drive referral traffic and build brand awareness when used strategically.

SEO 52

SEO Lead Ranking Lead Scoring Marketing & Strategy 52

Valasys

MARCH 12, 2025

Many businesses fail in B2B SEO because they focus on high-traffic but low-intent keywords or apply general SEO tactics that do not work for business-focused searches. Focus on buyer-intent keywords rather than just high-traffic terms. Step 3: Reverse Engineering High-Value SERPs Analyze top-ranking pages to find content gaps.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Keywords 40

Optinmonster

JUNE 26, 2024

While there are no guarantees, these tactics will make it more likely for Google to feature your content as a search snippet, driving more traffic to your site. This article is one of the highest-traffic posts on our blog due to search volume, our consistently high ranking, and the fact that we often have the Google featured snippet.

Traffic 99

Traffic Features SERP Lead Ranking 99