Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost. Or that using brackets in headlines gives you a 38% CTR boost.

CTR 134

CTR Dwell Organization Click Rate 134

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. The Traffic-Conversion Relationship. per click in value.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Sprout Social

JUNE 13, 2025

YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources. For paid campaigns, focus on these vital metrics and what they indicate: Click-through rate (CTR): This suggests how well your creative and messaging resonate with your audience.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Brightedge

JULY 24, 2020

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. How to get a good CTR? There are several ways you can increase your CTR.

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

KoMarketing Associates

MAY 3, 2022

Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Find areas for improvement, for example, if content is not bringing in leads or if traffic to a previously popular post has fallen, it might be time to revise it. Use an SEO tool like Ahrefs to track it. . Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Sprout Social

APRIL 7, 2021

Referral traffic. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate.

Social Media 145

Social Media Long Tail Marketing Media CTR 145

Orange Owl Blog

MARCH 7, 2025

B2B industries have a slightly lower average CTR at around 2.41%. A clear call-to-action in PPC ads can boost CTR by 2.8%. Running targeted ads on Quora can position a brand as an authority in its niche while driving high-quality traffic. Ubersuggest Discover long-tail keyword opportunities. A strong CTA (e.g.,

PPC 52

PPC Enterprise Management B2B Marketing Advertising 52

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So how much of an effect is this having on organic search traffic? Long-tail keywords and intelligent keyword research may become more important than ever.

SERP 295

SERP Features Google Top of Funnel 295

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Ranking 52

The ABM Agency

JUNE 17, 2025

Our research reveals that across 22 B2B websites, properties are seeing rankings improve while CTR declined from 2% to 0.2%, this is not an anomaly but rather the new normal in B2B SEO. Traditional SEO theory suggests that higher rankings should correlate with increased organic traffic.

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Multi-Touch Attribution 52

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get high click-through rates (CTR).

eCommerce 115

eCommerce Traffic SEO Product 115

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. @SEOSmarty Click To Tweet. Are featured snippets triggered only by question-type queries?

FAQ 111

FAQ Traffic Features Trigger Marketing 111

Single Grain

FEBRUARY 3, 2024

They are a strategic tool to increase CTRs, thus driving more traffic to your site. It’s a strategic tool designed to attract clicks from search engine results pages (SERPs) and drive traffic to your website. When crafted carefully, it can significantly improve your site’s CTR, driving more traffic and engagement.

Traffic 102

Traffic Work Management Click Rate CTR 102

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Single Grain

NOVEMBER 12, 2020

This is the exact SEO process I am using to grow organic traffic at Nextiva (we’re a business VoIP system with superpowers ). 7) Find Long-tail Keywords to Rank For. My final advice on this: Don’t spend too much time trying to forecast SEO or predict how much organic search traffic you should be getting. Don’t believe me?

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Navigate the Channel

MARCH 12, 2025

Pay Only for Results: The beauty of PPC lies in its pricing modelyou only pay when someone clicks on your ad, meaning youre not wasting money on impressions that dont generate traffic. Track and Refine Campaigns: Use platforms like Google Ads to monitor performance metrics such as click-through rates (CTR) and conversions.

Paid Content 65

Paid Content Marketing Budget Advertising Agencies Advertisements 65

Optinmonster

JUNE 26, 2024

While there are no guarantees, these tactics will make it more likely for Google to feature your content as a search snippet, driving more traffic to your site. In fact, a study from the digital agency Tallwave found that featured snippets boost click-through rate (CTR) by a whopping 859% , from 2.7% What Is a Featured Snippet?

Traffic 99

Traffic Features SERP Lead Scoring 99

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 92

Keywords Paid Content Traffic Research 92

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Lower average position. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Orange Owl Blog

APRIL 5, 2025

In essence, AI in B2B SEO empowers marketers to focus more on strategic planning and creative content development, while intelligent automation takes care of the execution and optimizationresulting in higher visibility, better user engagement, and increased qualified traffic to B2B websites. Why is AI Important in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

Single Grain

MAY 6, 2021

The report is a way to measure the search engine optimization efforts, and it contains the following metrics or Key Performance Indicators (KPIs): Organic traffic. You can find new keywords for which the site is acquiring traffic and include them in your SEO strategy. Organic search report showing an increase or decrease in traffic.

Template 145

Template SEO Lead Ranking Lead Scoring 145

Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Content creation. Topic expertise. Paid advertising.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? Tools like Google Analytics allow you to measure your content output to determine if it is performing well and, if not, show you where you need to improve it to attract more traffic, get more shares, earn more conversions, etc. Click-Through-Rate (CTR).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

seo.co

MAY 4, 2021

With an optimal placement and presentation of the featured snippet box, the showcased websites have a higher probability of a better CTR (click-through rate) and more traffic. Use Various Long Tail Terms For Page Optimization. Now the question is, how do you determine what long-tail keywords you should target?

Features 98

Features Long Tail Marketing SEO SERP 98

Pearl Digital Marketing

APRIL 21, 2025

This shift primarily affects informational queries such as “weather in London”, “definition of blockchain”, or “how tall is Mount Everest” These searches are resolved within the SERP, making it harder for websites to attract traffic through these keywords.

Top of Funnel 40

Top of Funnel Google SERP Long Tail Marketing 40

Hubspot

JUNE 12, 2018

In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future. After months of traffic plateaus and uncertainty, we know where we're headed now -- and we're ready to share our new strategy with you.

Traffic 78

Traffic Hubspot Lead Ranking SERP 78

The Lead Agency

JUNE 19, 2023

B2B blogging is a powerful tool for establishing your brand as an authority in your field, building a community of engaged readers, and driving traffic to your website. Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience.

SEO 117

SEO B2B Lead Ranking Lead Scoring 117

Single Grain

NOVEMBER 20, 2020

Between 71% and 92% of web traffic goes to the first page of the search results. Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Hence, you can acquire targeted traffic resulting in higher leads. Get A Free Consultation.

Optimization 145

Optimization Lead Ranking Lead Scoring Content 145

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Ranking 52

Single Grain

MAY 2, 2025

53% of all website traffic comes from organic search, making SEO an undeniable cornerstone of digital marketing success. Key Takeaways SEO drives traffic through traditional search results, while AEO targets direct answers in AI-powered search experiences, focusing on instant response opportunities. What is AEO?

SEO 52

SEO Paid Search Agency FAQ Lead Ranking 52

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Content Standard

MAY 22, 2024

” Your top-ranking content could see decreased click-through rates (CTR) and organic traffic as it gets replaced or bumped down in the scroll. Ditch broad keywords and focus on long-tail queries—specific multi-word phrases your target customer would use at different stages of their research and purchase process.

Marketing AI 104

Marketing AI Long Tail Marketing Multi-Channel SERP 104

seo.co

JANUARY 31, 2022

These sessions highlight the amount of traffic coming in from search engines like Bing and Google. One of the most crucial key performance indicators in organic traffic is growth — seeing more website visits than before. Once you are in better search positions, you can reach other objectives like leads, traffic, and conversions.

SEO 111

SEO Webinar Metrics Lead Ranking Lead Scoring 111

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Not all traffic provides the same value (ex. And how does CTR come into play when we’re talking about SEO? Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98