article thumbnail

7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Enter long-tail keywords. We’ve got you covered.

PPC 118
article thumbnail

How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are Long-Tail Keywords? And How to Find Them


There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

article thumbnail

Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. That pitfall is paid search.

PPC 213
article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

article thumbnail

How to Drive Traffic with Zero Search Volume Keywords

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111
article thumbnail

PPC for Ecommerce: 8 Effective Best Practices

Single Grain

One powerful tool to achieve this by building a strong and high-performing marketing plan is pay-per-click (PPC) advertising. Work With Us What Is PPC for Ecommerce? So, how are these strategies any different from those used in regular PPC advertising? Perhaps more importantly, with global sales expected to exceed $5.7

PPC 52